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Campaign & CRM Manager (Hybrid Working)
3 months ago
We're moving our energy in the right direction, one little big step at a time. Join us in our mission to bring feel-good energy. We're also here to make this whole energy thing way easier for our customers. That means providing exceptional service and using state-of-the-art tech to do it.
CRM Manager
Location:
London with travel to our Nottingham office
Competitive salary and benefits
Are you a CRM Marketer full of ideas and passion? We are looking for an energetic CRM Campaign Manager to join the Brand and Marketing team.
You'll be working alongside the wider Go to Market, Creative, Tech, Customer Service and Commercial teams to develop and deliver performance-driven CRM campaign activity for the EON Next and Sainsbury's Energy brands.
Successful candidates will own end-to-end CRM campaigning, identifying business objectives, developing CRM marketing strategy and fulfilling communications planning with creative assets by working with our internal creative studio.
Channels span across own media such as website, email, DM or SMS, with direct responsibility for email deployment and optimisation of customer journeys.
Candidates require a strong understanding of data to successfully own audience segmentation, campaign set-up and analytics against a performance-driven weekly reporting cadence.
Your proactivity will allow you to play a key role in delivering & understanding business goals - across our cross-selling commercial targets.
You'll need proven experience managing end to end CRM campaigns, across data, communications planning, marketing strategy, creative asset production, fulfilment and project and stakeholder management.
Define CRM campaign KPIs, marketing strategy and communication plansLeverage insights and data to build customer-centric strategy, using tools such as Tableau, GWI and by engaging with regular research outputs
Plan, implement and optimise adequate customer journeys across web/app, customer service and an effective line of communication into third-party post-sales fulfilment capabilities
Coordinating with in-house studio to fulfil campaign creative requirements
Set-up, deploy and optimise email and SMS campaigns using CRM management tooling including accurate data imports
Fulfil DM management with third-party print house
Monitor campaign performance and optimisations daily, and provide official wider stakeholder updates on a weekly basis
Manage risk assessment of all marketing materials, leverage REGs and legal teams where required and log a transparent trail of approvals
Champion brand metrics and brand consistency across all outputs
In collaboration with internal media team, develop adequate paid media support for campaigns when necessary including budget management
Optimise customer segmentation data, behavioural triggers and creative towards conversion over time
We're looking a CRM Campaign Manager with the following experience and skills;
Demonstrates 5 years CRM Campaign Management experience
Understanding experience in performance-driven campaigning
Proven experience leading creative and campaign outputs
Digitally minded with the ability to work with automated marketing software solutions including; building workflows and segmentation
Ability to leverage data to maximise campaign performance and strategy
Proven experience reporting on campaign performance and recommend improvements
Implementing brand TOV with consistency
Collaborating experience with start-up brand and/or sub-brand beneficial
Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
We'll have regular team socials and lively team chats
ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB) with travel to our other sites when required.
Flexible hybrid working entails a combination of in-office and remote work, with a requirement of two days per week spent in the office collaborating with the team to foster creativity.
26 days holiday plus bank holidays each year – this includes a guaranteed day off for your birthday if you want it.
Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)Excellent parental leave allowance.
The chance to choose from our award-winning Flexible Benefits package which includes the option to buy up to 10 days holiday a year.
We've exciting opportunities for everyone to develop their talent at E.Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.
Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service providerWe realise the best people bring their energy at different times, so we're happy to talk flexible working.
We offer a range of flexible working options, including full time, part time, job share, remote working and variable start and finishing times.
We're moving our energy in the right direction, one little big step at a time.We're also here to make this whole energy thing way easier for our customers. That means providing exceptional service and using state-of-the-art tech to do it. Join us in our mission to bring feel-good energy to everyone... #
