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Senior CRM Strategist
3 months ago
Senior CRM Strategist
Job Description:
Join us and play a leading role in revolutionising the way we communicate with clients.
Role purpose
The CRM team's vision is to operate a world class centre of excellence that supports our regional and local markets in crafting CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.
To support this, we are looking to appoint a CRM Strategist to lead the development and delivery of a future state CRM strategy for IG Group, with the aim of creating a data-led, immersive client experience across our communications channels.
The role will ensure that we deploy best in class CRM, adopt standardised best practices and keep a keen eye on performance and continuous optimisation of our campaigns and journeys.
The role will report into the Head of CRM, and will work closely with CRM Analytics, Data Science, Marketing Intelligence, Technology and local markets to execute on our strategy.
What you will do- Develop and design CRM strategy for clients from Onboarding through retention
- Work with analytics team to generate insights and turn them into creative and strategic recommendations for CRM programmes
- Design global, standardised journeys across the client lifecycle, and work with CRM Executives and markets to localise for regions
- Work with Creative and Copy teams to create a engaging, immersive communications experiences
- Work with CRM Analytics to take a datadriven approach to continuously maintain and improve customer journeys through regular performance reviews and clearly defined testing strategies.
- Understand the regulatory landscape and work with compliance to ensure our communications meet all requirements.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Support our marketing colleagues across the regions in adapting the global CRM strategy for local relevance
- As a specialist, you will be play a big part in educating the wider organisation on the role and importance of CRM within group marketing
You're upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude. You, like us, understand the importance of collaboration and are driven to be the best in what you do.
You embody our three core values - to champion the client, learn fast together and raise the bar.
You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all.
A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.
If you're inspired by our way of working and can bring something new to our team of topnotch people, then you'll find a home here.
You should have:
- Experience in strategy and planning either within an integrated agency or client side in matrix organisation
- Demonstrable experience developing integrated, crosschannel CRM strategy derived from powerful insights
- A strong, creative thinker, who innately inquisitive, with the ability to make the complex simple
- A passion for learning, and for sharing skills and capabilities to enable upskilling across relevant teams
- Experience of the retail financial environment would be an advantage
- Strong team and stakeholder management skills
We're looking for tenacious, curious, eager and open-minded people who are comfortable with falling fast to help us maintain our industry leadership.
People who embody our three core values - who want to champion the client, lead the way and love what we do.
We recruit based on excellence and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behaviour that stifles innovation and collaboration.Who we are
We've been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrow's opportunities.
Today, we're a global fintech company incorporating the IG, tastylive, Brightpool, IG Prime, Spectrum, and DailyFX brands, with a presence in 20 countries across five continents and over active clients worldwide.
But we know our success is only possible because of our people, who we encourage and empower to be brave, determined, and inventive.
Join us if you'd like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.
You'll be based in the London office, but you'll also work with members of the team in Johannesburg, Melbourne, and Bangalore, and will support stakeholders across the globe.
