Content Lead

2 weeks ago

Swindon, Swindon, United Kingdom Nationwide Building Society Full time
What you'll be doing

You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our commercial & brand outcomes.

Managing the content team within the squad to provide direction and clarity on what's needed from a creative perspective, providing support and mentoring through delivery.

You will have line management responsibility for the content team within the squad-setting goals and having active performance conversations to ensure a high performing team.

You will understand how campaigns are performing against their key objectives and provide learnings and insight for future optimisations and test strategies to improve the campaign and customer experience​.

Working within your team to generate new, creative and innovative ideas.

You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget.

You will be responsible for the quality control of the assets produced. And for ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.

Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey.

Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.

You will work closely with the Creative Centre of Excellence team to ensure we are delivering best in class creative and support with identifying opportunities to enhance skills and knowledge.

You'll be familiar and have experience of below the line channels like; direct mail, email, digital prompts in our internet bank and mobile app, as well as home & exit pages.

About you We're looking for somebody who has; Line management experience with Leadership and mentoring experienceExperience of leading teams to deliver a campaignCopy and creative expertise – experience in developing high quality customer communicationsA good influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.

Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
Experience of managing and influencing internal stakeholders and agencies.
Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team. Our Customer First behaviours are all about putting customers and members at the heart of how we work together.

You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

Say it straight
  • This is about being honest and direct with good intent and saying what needs to be said in the room.
It's also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better
  • This is about aiming high and constantly looking for better in how we work together and serve our customers and members.

Get it done
  • This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end to end outcome.
We know applying for jobs can sometimes feel like you're sending an application into a black hole. We review each application individually.

So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you'll get There are all sorts of employee benefits available at Nationwide, including:

A personal pension – if you put in % of your salary, we'll top up by a further %Up to days of paid volunteering a yearLife assurance worth x your salaryA great selection of additional benefits through our salary sacrifice schemeWellhub – Access to a range of free and paid options for health and wellness.

Access to an annual performance related bonusAccess to training to help you develop and progress your career days holiday, pro rataWhat makes us different Nationwide is the world's largest building society.

With over million customers, we have a relationship with almost a quarter of the UK's population. We've got the scale to compete with the big banks, but we're not a bank.

As a building society, we're owned by our members – that's our customers who have their current account, mortgage or savings with us.

It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.

When you work at Nationwide, you can experience that difference for yourself.

You'll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match.

You'll also be joining us at an important time as we seek to reach more and more people in the UK.

We want everyone in the UK to know that they don't have to bank with a bank. They can choose a modern mutual instead.

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