Campaign Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Wilmington plc Full time
Company Overview

Job Title: Marketing Campaign Specialist

Location: Hybrid - London

Salary: Up to £42,000.00

About the Job Title and Company:
We are seeking an expert B2B Marketing Campaign Specialist/ Marketing Manager who can strategize and implement engaging marketing campaigns aimed at lead generation, resonating with our data and digital healthcare solutions. This role is perfect for a proactive individual looking to excel in a commercial setting, proficient in executing successful multi-product campaigns using cutting-edge marketing technology online and offline.

About the Company:
Wilmington Healthcare, a prominent healthcare data provider under Wilmington Intelligence, specializes in delivering healthcare insights and resources with exceptional analytics. Rooted in trust and knowledge, we offer clients top-tier insights into local health economies, fostering relationships with key health stakeholders and the NHS for enhanced patient outcomes. Our flagship service, the Health Service Journal, equips healthcare leaders with crucial intelligence and advice.

Job Description and Responsibilities

As the Marketing Campaign Specialist, you'll be part of a dynamic marketing team driving innovative campaigns in the healthcare sector. Leveraging our extensive Healthcare Practitioner database, you will craft targeted marketing campaigns aligned with business strategies, aiding NHS suppliers in effectively engaging with their customers for better patient outcomes.

Your responsibilities will include:

  • Planning and implementing tailored marketing campaigns aligned with business strategies
  • Collaborating with sales to drive leads and identify revenue opportunities
  • Segmenting target groups using database insights
  • Utilizing social media effectively
  • Creating engaging marketing materials
  • Managing stakeholders internally and externally
  • Reporting on KPIs and suggesting improvements
  • Collaborating with agencies for campaign success
  • Ensuring messaging coherence with the product team
Key Skills and Qualifications

While we support skills development, the ideal candidate should:

Hold permission to work in the designated location upon employment commencement. Essential requirements include:

  • Experience in planning long and short-term marketing strategies
  • Track record of delivering engaging, multichannel campaigns driving leads and revenue
  • Budget management for optimal ROI
  • Collaboration skills with internal and external stakeholders
  • Proficiency in marketing automation platforms and Microsoft Office tools
  • Knowledge of CRM systems and Content Management Systems
  • Desirable:
  • Degree in Marketing or relevant field
  • Working with data and digital products
  • Understanding of the UK healthcare sector
  • Experience with tools like Adobe Photoshop, Google Analytics, etc.
Your Unique Contribution Matters

Nurture your creativity and innovation, empathize with others' needs, and communicate effectively to make a valuable impact. Manage multiple projects with precision and excel in planning and execution under tight deadlines.

Company Culture and Benefits

Join a culture of ambition and inclusivity, driven by integrity and curiosity at Wilmington plc. Unleash your potential with hybrid working options, performance-based bonuses, and a range of benefits such as life assurance and gym memberships.

Showcase Your Uniqueness

Embrace diversity and individuality at Wilmington plc. We aim to foster a supportive environment that values unique perspectives, including those with disabilities. We encourage all qualified applicants to apply and guarantee interviews for disabled candidates meeting role criteria.

Be part of Wilmington Healthcare to contribute to healthcare innovation and showcase your talents in a company built on trust and knowledge. Discover your potential at Wilmington Healthcare and make a rewarding difference.

Important Note

The above statements outline the role's essence, not an exhaustive list of responsibilities and skills. This role may be open until filled with an offer.

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