Influencer Manager

1 week ago

London, Greater London, United Kingdom Malaberg Full time

Do you have what it takes to drive remarkable brand growth through influencer marketing?

If the answer is yes, then this opportunity might be just what you've been looking for

If you're someone who thrives in the exciting realms of social media, PR, and collaboration, then Malaberg is the place for you.

About Us

At Malaberg, we are a rapidly growing scale-up in the realm of direct-to-consumer marketing. Our focus lies in transforming lives through our diverse range of health, wellness, skincare, and pet care brands. Known for our innovative product development and culture of continuous learning, we cherish creativity, adaptability, and the courage to embrace new, innovative ideas.

What You'll Do

Talent Scouting

  • Identify and onboard new brand ambassadors and influencers who resonate with our brand values and target audience
  • Cultivate and nurture strong connections with influencers, opinion leaders, and content creators to ensure lasting collaborations
  • Collaborate with our founders in negotiating and overseeing influencer contracts and partnership agreements

Content Strategy and Execution

  • Develop and maintain content calendars for influencers and brand ambassadors
  • Ensure top-notch quality in all content produced
  • Collaborate with writers and video editors to create compelling visuals and copy
  • Ensure content remains aligned with brand messaging and values
  • Leverage brand ambassadors to maximize the impact of our partnership

Performance Tracking and Optimization

  • Monitor and analyze ambassador performance using key metrics such as engagement, follower count, impressions, and reach
  • Present monthly reports to senior management along with actionable insights
  • Adapt strategies based on real-time performance data
  • Stay ahead of the curve in influencer marketing trends and anticipate upcoming opportunities

Brand Consistency and Compliance

  • Ensure all influencer content adheres to brand guidelines
  • Regularly update brand ambassadors and influencers on our values, mission, and goals
  • Maintain consistent and authentic representation through content creation

Trends and Innovation

  • Stay updated on industry trends and capitalize swiftly on new prospects
  • Propose and implement creative influencer marketing strategies
  • Work towards distinguishing our brands and captivating both new and existing audiences

What We Look For

  • Experience - 3+ years in influencer management, ideally within health, wellness, or beauty sectors
  • Digital Proficiency - Expertise in social media, affiliate tracking, and web analytics for trend forecasting and campaign monitoring
  • Communication - Exceptional communication, negotiation, and interpersonal skills for fostering strong relationships with influencers and internal stakeholders
  • Industry Knowledge - Profound understanding of influencer marketing, social KPIs, and affiliate marketing best practices
  • Analytical Skills - Strong analytical capabilities for data interpretation, KPI tracking, and revenue growth optimization
  • Project Management - Organizational prowess to handle multiple projects simultaneously
  • A Bit About You - Outgoing, enthusiastic, and dedicated to networking and relationship-building in fast-paced environments. You challenge conventional thoughts and are committed to personal and professional growth. Your data-driven approach fuels constant innovation and optimization in your work.

So, are you prepared to contribute to elevating our brands to greater heights? To shape their journey and ensure they evolve continuously? Apply now for the role of Influencer Manager at Malaberg

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