PPC & SEO Specialist/executive

7 days ago


OldburyonSevern, South Gloucestershire, United Kingdom THE SELECTION PARTNERSHIP LTD Full time

PPC/SEO Specialist/Executive - Digital Marketing, Oldbury, £25-30k+
This position will be office-based Monday to Friday

This established and successful company continues to grow and develop and is one of the leaders within their market sector.

They are now looking to further enhance their existing Digital Department and appoint an experienced PPC/SEO Specialist or a DigitalMarketer with PPC and SEO skills, to take ownership of running paid advertising including search and social.

If you are looking to join a warm and friendly company where you can become a valued team player and showcase your PPC and SEO abilities, this could be opportunity you have been seeking.


Overview:

*Working alongside the Design and Marketing Team you will be responsible for following the marketing calendar.
*Create, place and schedule all Paid Advertising across a variety of digital platforms including Google Ads, Twitter, Facebook, and YouTube etc.
*Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies
*Create and build campaign strategy
*Plan, develop, implement, and optimise all paid marketing campaigns and channels and track success, to include reporting back on findings
*Provide recommendations and continuously look at ways of improving paid advertisements by increasing Click Through Rates, conversion rates, and increasing Return On Ad Spend - so going forward budgets can altered to fall in line.
*Research keywords
*Competitor analysis
*Maintain and monitor keyword bids, daily and monthly budget caps, impression share
*Test, implement, and optimise digital search campaigns as well as paid social media campaigns
*Keep up to date with the latest industry news, and best practices

Requirements:

*Prior experience in PPC and SEO
*Good understanding of reporting platforms such as Analytics and Data Studio
*Excellent knowledge of advertising platforms
*Ability to maintain brand consistency, engaging, and professional marketing advertisements

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