PPC Specialist/Pay Per Click Executive

7 days ago


OldburyonSevern, South Gloucestershire, United Kingdom The Selection Partnership Ltd Full time

PPC Specialist/Pay Per Click Executive, Oldbury, £30-35k

This role will be office-based Monday to Friday.

With sites throughout the United Kingdom, our client is a key player in their Market Sector. They have established a reputation for delivering top-notch quality.

Currently, they are looking to further boost their Digital Department and are in search of a PPC Executive/Specialist to join their welcoming and supportive team.

The ideal candidate should have a track record in creating and executing successful marketing campaigns using paid and organic traffic. Proficiency in Google and Meta is a must.

Prior experience with Meta campaigns and audience setup, as well as a solid grasp of ecommerce and conversion attribution, would be advantageous.

Working closely with the Design and Marketing Team, your main responsibilities will include:

  • Create, place and schedule all Paid Marketing/Advertising on various digital platforms like Google Ads, Meta, Pinterest, YouTube, among others.
  • Maintain the company's image and promotional objectives, ensuring adherence to terms and conditions while developing ads and ad copies.
  • Develop and execute campaign strategies, including keyword research and competitor analysis.
  • Plan, implement, and optimize all paid marketing campaigns and channels. Track their performance and report on findings.
  • Continuously seek ways to enhance paid advertisements by improving CTR, conversion rates, and ROAS to adjust budgets effectively going forward.
  • Offer insights and execute strategies for keyword opportunities, campaign structuring, targeting, and all aspects of paid search aligned with corporate goals.
  • Optimize landing pages and ensure their implementation.
  • Monitor keyword bids, daily and monthly budget caps, and impression share.
  • Test, implement, and optimize digital search campaigns as well as paid social media campaigns.
  • Stay updated on industry news and best practices.
  • This role will also encompass elements of SEO, so familiarity and experience in this area would be advantageous.

Requirements:

  • Ideally around 2 years of commercial experience in a similar role.
  • Solid understanding of Google and Meta platforms.
  • Familiarity with reporting tools like Analytics and Data Studio.
  • Excellent knowledge of advertising platforms.
  • Capability to maintain brand consistency and create engaging, professional marketing campaigns.
  • Must be based in the United Kingdom and able to commute to the company's office in Oldbury from Monday to Friday.
  • No sponsorship available, so full right to remain is required.


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