Marketing Manager
2 weeks ago
Hybrid Working Pattern - 2 days per week in our London Bridge office.
Houseful
Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo and Prime location.
Together we're creating the connections that power better property decisions, by unlocking the combined strength of software, data and Insight.
We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There's never been a better time to join us.
Our Software business
Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year.
We deliver a one-stop shop for estate agents and home builders to drive
efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth.
Our open APIs integrate with other platforms across lending, conveyancing and prop-tech providers, enabling us to power end-to-end property transactions and unlock a wide range of benefits for the wider industry and their customers.
Role Summary
The Marketing Manager, Customer Success role plays a pivotal part in our mission to revolutionise customer engagement and retention.
This role is focused on building and nurturing relationships with our key partners in the UK and ensures comprehensive engagement with our software solutions platform.
Through developing precise Account-Based Marketing (ABM) strategies, the Marketing Manager, Customer Success, will spearhead initiatives to target key accounts with tailored marketing campaigns, fostering long-term partnerships and driving business growth.
Key Responsibilities
- Develop and implement ABM strategies that align with business goals, focusing on key accounts to enhance engagement, retention, and market expansion.
- Collaborate closely with sales and product teams to ensure seamless onboarding and continued success of large-scale partners and agents.
- Craft and execute targeted marketing campaigns to engage and nurture relationships with our network, utilising data-driven insights to deliver personalised content and solutions.
- Monitor and evaluate the effectiveness of ABM and customer success initiatives, adjusting strategies based on performance data and market feedback.
- Serve as the primary point of contact for strategic partners, ensuring their needs are met and that they receive the highest level of service and support.
- Lead the effort to increase brand loyalty and customer satisfaction among our partners through innovative engagement tactics and exceptional communication.
Essential Skills
- Proven experience in customer success or account management roles, with a strong emphasis on ABM strategies in a B2B environment.
- Exceptional interpersonal and communication skills, capable of building and maintaining strong relationships with key partners and stakeholders.
- Solid understanding of the property market and the unique challenges faced by estate agents and homebuilders.
- Proficiency in CRM and marketing automation tools, with the ability to leverage data for targeted marketing campaigns.
- Strategic thinker with a data-driven approach to decision-making and a track record of achieving significant business impact through marketing initiatives.
Preferred Qualifications:
- Experience in the property industry, particularly in working with estate agents and homebuilders, is highly beneficial.
- Knowledge of the latest marketing trends and technologies, especially those related to ABM and customer success.
- Ability to work collaboratively across teams and departments to align on goals and strategies.
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
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