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Head of CRM

3 months ago


London, Greater London, United Kingdom Salt Recruitment Full time

Head of CRM - Luxury Fashion - £70,000

FTC


A global luxury fashion brand are looking for a Head of CRM to join their growing Marketing function on a FTC basis.

Ideally you will have experience of working in a customer centric retail/ ecommerce environment, and must have a deep understanding of Data, Insight and Salesforce Marketing Cloud.


Responsibilities

  • Define the strategy to drive customer retention & loyalty to support the growth plans of the business
  • Lead and drive defining the customer contact strategy and LTV
  • Lead on test and learn approach to all customer journeys and being able to continuously improve these using data and insights
  • Use insight, data and market analytics to maximise understanding of customers
  • Work closely with the analytics function to drive reporting of campaigns
  • Define strategies to improve data capture quantity and quality

Experience

  • 6+ years experience in a fastpaced CRM environment
  • Experience using Salesforce Marketing Cloud
  • Experiencing leading CRM strategy and managing a team
  • Experience of executing/ running loyalty programs

Job Information:

  • Job Reference: JO
  • Salary: £ £ per annum
  • Salary per: annum
  • Job Duration:
Job Start Date: 16/01/2023

  • Job Locations: Greater London
  • Job Types: Permanent