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Athlete Executive
3 months ago
Ranked the number one fastest-growing private company in The Sunday Times , AYBL has quickly become one of the most iconic activewear brands worldwide since launching in the UK in 2018.
With _a mission to unite through the love for fitness_, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style.
This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.
As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking. As we grow, you'll grow too.
Main purpose of the role
At AYBL, we're not just an activewear brand; we're a lifestyle.
As we continue to redefine activewear, we're on the lookout for a dynamic and driven Influencer Marketing Executive to join our team.
If you're passionate about fitness, social media, and building relationships with influencers, this is your chance to play a pivotal role in elevating the AYBL brand to new heights.
Roles & responsibilities
- Serve as the primary point of contact for the AYBL influencer program, cultivating and maintaining existing relationships.
- Monitor and report on ambassador/influencer activities, ensuring optimal performance and brand alignment.
- Identify bestperforming influencers and analyse key factors contributing to their success.
- Follow established processes within the department while offering valuable recommendations for continuous improvement.
- Keep the influencer database current and relevant.
- Actively participate in planning AYBL events and sponsored activities.
- Coordinate the sending of thoughtfully curated gift packages to influencers.
- Collaborate with inhouse teams to facilitate the administration and organization of marketing campaigns and events.
- Manage the influencer gifting budget, negotiating terms with influencers and their management.
- Ensure influencers adhere to agreedupon posting schedules and content specifications.
- Deliver weekly updates to your line manager, providing updates on new influencers, insights and recommendations for ongoing success.
Requirements:
- A passion for fitness and an understanding of the social media landscape.
- Good communication skills, both written and verbal.
- Good organizational and multitasking abilities.
- Ability to build and nurture positive relationships with influencers and collaborators.
Perks
Discretionary yearly bonus
25 days holiday + Bank Holidays + your birthday off
Flexible working
35 working hours per week with 1 hour lunch break
50% staff discount across AYBL Group
Social events
Pension scheme
Free on-site parking
Free gym membership
£100 gift card upon joining
Employee wellbeing support
Location
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes.
Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.
