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Marketing Administrator
3 months ago
Do you have a passion for Marketing and want the chance to work for a reputable, well known, stable company? Do you want to grow and develop on your Marketing knowledge and skills? Then we have a fantastic opportunity for you.
We currently have a MarketingAdministrator role available for an excellent company based in West Bromwich who are looking to appoint a new member to their team.
They are looking for an individual who really wants to make a difference and and would like to support our B2B marketing activities.
What would my day-to-day roles include as a Marketing Administrator?
- This role is in place to support the activity of the marketing department, some of which is outsourced.
- This role is heavily based on research, analysis and organisation, ensuring the smooth running of the department and a steady flow of output.
- Due to the more traditional audience within the engineering/critical power industries, tested and proven methods of communication are preferred.
Main tasks & Responsibilities include:
- Reviewing, Following up and nurturing of marketingqualified leads.
- Maintenance of content and exhibition calendars.
- Support department administration activities, including uniform, branded goods, printed literature and business cards.
- Event management support, including supporting exhibition attendance and holding open days
- Conducting competitor analysis and comparisons, enabling marketing to identify gaps in the market and the opportunity for new product development.
- Supporting crucial data cleaning activity.
- Data scraping and prospecting activities to build an improve on our database.
- Supporting internal marketing communications.
- Maintaining and updating optimised web content (SEO).
- Write, edit and proofread copy for promotional materials within marketing campaigns. The ability to proof read and critique own work before sending to manager for approval is essential.
- Design and updating basic marketing collateral and presentations for use externally to customers.
- Create ad hoc content for, and support social media channels (mainly LinkedIn).
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
- Supporting ad hoc requests from colleagues in Excel, Word and PowerPoint.
- Keep abreast of current trends in marketing and regularly report back to marketing manager on areas of interest.
- Finding and investigating new methods of lead generation and producing implementation plans for review by marketing manager.
Skills and Attributes required:
- An interest in marketing required, a qualification in marketing preferred.
- A passion for marketing and the desire to grow knowledge and skills.
- Experience working in a B2B marketing department would be excellent, but not essential.
- Must be able to demonstrate excellent literacy and numeracy.
- Must have excellent skills with specific programmes such as Microsoft Word, Outlook, PowerPoint and Excel plus a strong aptitude for IT in general.
- Previous experience with WordPress, Gravity Forms, Moz, Google Ads, LinkedIn Advertising and a CRM system will be useful.
- Experience using Adobe Photoshop, InDesign and Premiere Pro would be helpful.
- Ability to present strategies, projects and analysis to internal or external audiences.
- Be aware of different buyer personas, from the 'interested' stage, right through to 'purchasing' and 'loyalty'.
Key personal attributes:
- A strong desire to learn and develop.
- Easygoing and open.
- Dedicated to high standards and continuous improvement
- Has a Cando attitude
- Ability to speak other languages would be a bonus
