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Head of Omnichannel, Natural Diamond Marketing
3 months ago
You communicate easily and openly with your colleagues and enjoy being part of a talented and diverse team. Whether creative or analytical, you are attracted by our fascinating product: nature's hardest substance yet most tender gift.We work with the finest diamond cutters to bring customers the world's most beautiful diamonds.
Our diamonds inspire us to shine and we are committed to making a positive difference to the people and places we touch.If you have the personality and skills to share our passion for all that diamonds can do, we'd love to hear from you.
We're the world's leading diamond company – a unique luxury business that thrives on the creativity, passion and knowledge of our people.To push our company forwards, we always need to think differently. We welcome diverse perspectives, people who spark fresh thinking and aren't afraid to challenge assumptions.
In return, we provide you with the space and support to grow and achieve your ambitions.
Job Description- Responsible for setting the in-store experience for retailers to promote natural diamonds globally and to support the Origin brand in the US
- Lead the development and global roll-out of all in-store materials such as visual merchandising, windows, digital signage and packaging
- Collaborate with the Brand & Content team and local Marketing leads on creative development of in-store materials
- Oversee the development of training initiatives for both Origin and Natural Diamonds
Omnichannel Strategy and Development
- Collaborate with other Heads, including Operations & Strategy, Brand & Content, Media and PR & Comms, to input into the marketing strategy supporting Origin and Natural Diamonds
- Develop an omnichannel strategy – supporting the marketing strategy – to deliver a seamless and engaging customer experience from digital through in-store to create awareness of and engagement with the Origin brand and Natural Diamonds
- Develop an implementation plan to support the rollout of the omnichannel strategy across markets
- Oversee the integration of the digital and training disciplines into the omnichannel strategy
In-store Experience Strategy and Development
- Develop the in-store brand experience to promote Origin and Natural Diamonds and communicate the vision to global marketing teams
- Lead visual merchandising strategies to provide elevated client experiences
- Deliver solutions for incorporating brand/natural diamonds stories in-store
- Drive the in-store omnichannel offering through digital signage and immersive experiences
- Lead and inspire innovation and creativity in the retailer space
- Lead the design and development of visual merchandising design, packaging, permanent display kits, providing insight-driven creative briefs through to sign-off on all final samples and prototypes. Review, consult and align on local market adaptations and implementation
- Research new trends and activities in other industries, such as design, fashion, tech, and beauty, to make proposals and recommendations
Global Visual Merchandising Operations Management
- Oversee the logistical production and global roll-out of in-store materials and implement an effective global ordering process
- Identify collateral needs and oversee the efficiency and cost effectiveness of production across all distribution channels
- Work with markets to align on relevant brand imagery and supply to the markets as required
- Undertake regular VM reviews, collating and producing quantitative and qualitative feedback, key learnings and future recommendations
- Find value engineering solutions as distribution increases
- Manage budgets, ensuring development and implementation of in-store projects are within budget
Training
- Oversee the development of comprehensive training programs for retailers and the diamond industry that are insight-driven, elevating the diamond buying experience while providing natural diamond/brand messaging, knowledge and sales techniques
- Lead the Training Manager and any external partners to deliver engaging and effective training sessions, workshops, and materials
- Monitor training outcomes and provide ongoing support and coaching to ensure consistent execution across all retail locations
Digital
- Lead the Senior Digital Manager to deliver the development and management of industry-leading digital properties for Origin and Natural Diamonds, providing brand/diamond storytelling, education, and engagement, and supporting the omnichannel strategies. The websites play a crucial role in enhancing brand awareness and fostering meaningful connections with our audience, and for Origins, supporting our retailer network.
- Monitor digital platform performance as tracked by Senior Digital Manager and Insights & Analytics team and provide strategic guidance on effective optimizations, enhancements and upgrades
People Management
- Oversee the Senior Digital Manager and the Training Manager
- Provide leadership and guidance to global in-store marketing and trade relations colleagues, fostering a culture of collaboration, innovation, and excellence
- Set clear goals and expectations, conduct performance evaluations, and support the professional development of team members through training and mentorship
- Foster a positive and inclusive work environment that encourages creativity, initiative, and continuous learning
- BA/BS in Marketing, Business or related field is desirable
- Extensivemarketing experience
- Quickly identifies the critical issues despite working with complex & ambiguous data and takes into account the broader and long-term implications.
- Balances systematic analysis with the ability to make difficult decisions.
- Applies creativity and innovative thinking to produce sustainable solutions.
- Has understanding of the full range of factors that affect the whole organisation.
- Proven track record of success in a senior marketing role, with specific experience in visual merchandising and in-store marketing within the retail industry.
- Diamond or jewellery retail strongly encouraged.
- Leadership and team management skills, with the ability to inspire and motivate others to achieve their full potential.
- Analytical mindset with proficiency in data analysis and reporting, able to derive actionable insights and make data-driven decisions.
- Flexibility to travel internationally
- A great working environment
- Fantastic pension scheme
- 27days of holiday + bank holidays with the opportunity to buy or sell 5 more days
- Private Healthcare
- Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
- Competitive salary
- Your Choice membership discounts
- Employee share schemes
- Staff discount
- Free breakfast & lunch at onsite restaurant
- Free gym onsite
- Flexible benefits package
Who we are
De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group's people, shareholders, communities and partners.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.
Building Forever
Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers' trust in our diamonds that they can wear with pride.
Background Checks
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications
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