CRM & Database Executive

1 week ago


London, Greater London, United Kingdom DAZN Full time

Have you delivered exceptional results from retention in commercial sports or subscription-based company? Do you have a passion for both the science (data & decisioning) and art (creating emotional connections) of retention? DAZN is fast becoming the world's leading sports platform, streaming the most exciting events on the planet, telling the incredible stories behind the sport and allowing fans to get closer to their favourite teams and stars.

We live to serve the sports fan – liberating them from the restrictions of legacy technology and business models – allowing them to enjoy their favourite sports whenever, wherever and however they want.

Your role will be to collaborate with the Commercial Premises, local markets and other functions to help execute our global retention strategy for B2B/B2C customers, leading to increased platform engagement, reduced churn, increased subscriber tenure and LTV.

You will continuously focus on the test and learning, leveraging our vast data and insight capabilities to touch our customers in ways that create emotional connections that drive our targets.

You will have visibility of all programs across all markets and act to ensure testing is coordinated and effective and learnings are shared and implemented across all markets.

The internal job title is CRM Manager.

Benefits include access to DAZN, 25 days'annual leave (increasing by 3 days after 3 years), private medical insurance,life assurance, pensioncontributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind),learning and development resources, opportunity for flexible working and access to our internal speaker series and events.

As our new CRM Manager, you'll have the opportunity to:
Support the VP of Retention Strategy to help define and lead the implementation of our B2B/B2Cretention strategy globally.

Collaborate on the execution of our creative & brand direction with local markets, creating emotional connections with our audiences.

Collaborate with central and market teams to build out our customer lifecycle strategy, we have built lots of journeys and there is more to come, your role will be to help bring it all together under one vision.

Be the key person owning and coordinating all B2B CRM and Retention journeys in each of our local markets.

Experience in CRM / Retention / Loyalty strategy experience in subscription businesses and / or at a sports right holder(s) ideally in a B2B role.

Excellence in stakeholder management.

DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior retention leaders in each market.

First experience of fast-paced innovative, high-performance, and international work environments.

Open-minded, flexible and have a positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change.



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