CRM Executive

3 weeks ago

London, Greater London, United Kingdom DR. MARTENS Full time
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Build, deliver and optimize all CRM initiatives to drive database and e-commerce growth within EMEA region with a focus on campaign, database acquisition and omnichannel drivers.

Lead optimization of CRM Lifecycle program, working closely with Agile teams on test and implementations on both email and SMS channelsLead activation funnel with personalisation, optimisation and accurate segmentation, liaising closely with Global Data team and CRM Campaign Manager on customer cohorts using CDP in mind to drive customer LTV, repeat rate and engagementWork closely with CRM Assistants on optimizing BAU campaign sends, with potential of growth to line management of 1x Assistant or CoordinatorLead and advise BAU content planning, email calendar and briefing processes alongside CRM team – ensuring Creative teams, Content and Email marketing assistant have all tools necessary to deliver campaignsOwn content optimization with Trade and Global Marketing teams, ensuring major brand initiatives are clearly communicated to subscriber databaseProactively propose, launch and manage database acquisition initiatives for 10 EMEA regions on a regular basisAnalyse and track performance of all campaigns with a focus on activation campaigns pertaining to personalisation, localisation and customer -- including transactional and lifecycle flows, regularly updating senior leadership teams on findings, results and suggestionsLiaise with wider CRM, content and CRO on campaign optimization tests, coordinating with regional marketing teams as well on campaign performance and localization effortsIdentify additional touchpoints with customer database to increase customer CLVBuild relationship and work with Tech and Customer Service teams, to optimize our Email Service Provider tool, and implement new programs and technical solutions for Klaviyo to optimise platform (Yotpo, Supermetrics, personalisation tools (Monetate))Gather requirements, brief, and build transactional emails for all EMEA regionsLead with curiosity and research in mind, understand competitor market and industry benchmarks and best practice with a view to adapt to own channelTHE STUFF THAT SETS YOU APART

Previous experience with ESPs (Klaviyo, Responsys, Emarsys, etc), preferably at an agency or DTC retailer with e-commerce focus required (minimum 2 years)Data-driven, ability to analyse data and segments with previous experience using CDPs (Bloomreach, Blueconic, Amperity etc)Previous experience within an agile way of workingPrevious experience with managing multiple stakeholders/teams (ie. Project, content, other digital marketing channels)An ability to communicate business requirements to technical teamsAn understanding of HTML, CSS and dynamic programming languagesStrong attention to detail, driven by quality and accuracyAnalytical minded – with strong experience in data analytics and data tools ie. Power BI, Google AnalyticsAbility to thrive in fast-paced work environment, agile and reactiveExcellent time-management and prioritization skills requiredA can-do, proactive attitudeExcellent communication and interpersonal skills, ability to understand concepts and projects quickly to put into executional planWHAT'S IN IT FOR YOU?

Hybrid workingWelcome to the family free pair of Docs65% off all DocsAward-winning 'Buy As You Earn' Dr. Martens share planPrivate healthcareA dedicated culture team2 paid volunteer days per year#LI-FQ1 YOUR FUNDAMENTAL QUALITIES

It's never just a job at Dr. Martens. It's a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

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