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Sales Director Home Based

3 months ago


London, Greater London, United Kingdom Wwideevents Full time £6

Based:
London (Hybrid of home and office)

Role Type:
Full Time, 35 hours per week

Reporting to:
Commercial Director

We have an exciting opportunity for a Head of Sales to join the dynamic team at m&i Forums, the pioneers behind transformative MICE industry events.

Be a part of the company that connects key players in the meeting and incentives sector to create market leading events in some of the most captivating destinations across the world.

Worldwide Events specialises in business-to-business trade events bringing together key players in the travel and events industry. We started doing this in 2004, we have run 200 events and we currently employ 100 people.

Our mission is to make business joyful which we do by connecting the travel industry in the perfect environment to do business, develop and celebrate.

The company is an established front-runner in the MICE, luxury leisure, and romance travel sectors hosting around 15 events per year.

Dubai, Ibiza, Marrakech, Sorrento, Copenhagen, Miami, Tibilisi, and the Riviera Maya in Mexico.

We are seeking an experienced, driven and charismatic Head of Sales to lead our sales team targeting suppliers within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in EMEA.

The successful candidate will be tasked with developing and executing a comprehensive sales strategy, managing a team of Business Development Executives and Managers with combined annual revenue targets circa £6m and objectives to increase market share.

Beyond management, this is also a proactive commercial role with personal revenue targets.

Whilst centred in London, this is far from an office-based position, the successful candidate will travel the world attending our events, promoting m&i at industry trade shows and embarking on sales trips to explore up and coming destinations.

This exciting role is suited to a strategic thinker with a proven track record in sales and expertise in the hospitality and travel industry.

Sales Strategy and Planning
Develop and implement a robust sales strategy to achieve and exceed revenue targets in EMEA.
Analyse market trends, client needs, and the competitive landscape to identify growth opportunities and adjust strategies accordingly.
Collaborate with senior management and the commercial director to set clear sales objectives, KPIs and performance benchmarks.
Team Management

Lead, mentor, and inspire a team of Business Development Executives and Managers, fostering a high-performance culture focused on achieving sales targets and customer satisfaction.

Conduct regular training sessions, performance reviews, and one-on-one meetings to support professional growth and skill development.
Ensure the team is equipped with the necessary tools and resources to excel in their roles.
Business Development and Client Management
Event Participation and Networking

Represent m&i Forums at international events, industry trade shows, and sales trips to promote our services and build industry connections.

Monitor and analyse sales performance metrics, providing regular reports and insights to senior management.
Utilize data and analytics to drive decision-making, optimize sales processes, and forecast future performance.
Prepare detailed sales forecasts, budgets, and financial reports to support strategic planning.
Ensure exceptional customer service and satisfaction throughout the sales process and beyond.
Stay informed about industry innovations and best practices, integrating new ideas into the sales strategy.
Foster a culture of continuous improvement within the sales team, encouraging creativity and proactive problem-solving.

Due to the nature of a business that runs events and involves travel, you will at times be required to work outside of hours to meet deadlines, to travel and to operate events.

About you - To be considered as Head of Sales, you will need:

A proven track record of at least five years in sales management within the MICE, hospitality, or travel industry.

Demonstrated experience in leading, mentoring, and developing high-performing sales teams.
Deep understanding of the hospitality and MICE industry, particularly within the EMEA region.
Ability to develop and execute strategic sales plans that drive growth and meet revenue targets.
Proficiency in using data and analytics to inform decision-making, optimise sales processes, and prepare accurate forecasts and budgets.
Proficiency in CRM software (e.g., Salesforce) and the Microsoft Office Suite.
Fluency in English is essential; proficiency in additional European languages is highly desirable.
Willingness to travel internationally as needed and adapt to various time zones and cultural contexts.
Ability to stay ahead of industry trends and continuously seek new opportunities for business growth.

Our goal is to make business joyful which we aim to do through our events but also in our workplace.

We have a culture of development and a deep history of promoting from within.

At Worldwide Events we are never still, and for the right person, this presents an opportunity to grow and evolve your role and responsibilities, as well as you as a person.

A competitive salary with performance-based bonuses
Opportunities for professional growth and development
Your time - We firmly believe in the importance of the right work-life balance, so for our Head of Sales we offer:
28 days of holiday (Plus UK Bank Holidays).
Extra holiday - one extra day of holiday for every year of service after 2 years up to a maximum of 30 days of annual leave (plus UK bank Holidays)

Hybrid working – we operate on a hybrid working pattern to offer a combination of office and home-working days each week.

We have an employee assistance programme available 24 hours a day, 365 days a year.
Private Health Scheme (involving a contribution from the company).

We stock all the coffee and tea you can drink, as well as fresh fruit daily (and the occasional sweet treat).

Diversity & inclusion

Our approach to diversity is simple — We are committed to welcoming everyone, regardless of gender identity, orientation or expression.

Our diversity fuels our innovation and connects us closer to our clients and the communities we serve.
Experience A proven track record of sales management within the MICE, hospitality, or travel industry.
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