Marketing Content Creator

2 days ago

Birmingham, United Kingdom The Belfry Full time
Marketing Content Creator - Sutton Coldfield

The Belfry Hotel & Resort is an award-winning hotel, home to 300+ luxurious bedrooms and suites, several restaurants and bars, events and meetings spaces, a leisure club and spa. Our three golf courses, including The Brabazon, are recognised as world-class, and home to this year's Betfred British Masters. Whether you're drawn to our iconic golf courses, the serenity of the spa, the excitement of guest services, or our behind-the-scenes operations, there's a place for you in our vibrant team.

We are writing a new and exciting chapter in the history of The Belfry. A major expansion and renovation project has begun at our resort, due for completion in Autumn 2025. With a substantial investment in excess of 80 million, we are enriching our resort including the addition of a new event space, The Masters Suite, 149 extra bedrooms, a state-of-the-art leisure club, and much more.

We believe in taking care of our team just as much as we do our guests. That's why we were named in the 2024 Caterer's Top 30 Best Places to Work, as well as Springboard's 2024 Best Employer. So, join us on our journey as we unveil a new and unparalleled resort.

Marketing

The marketing team at The Belfry supports all areas of the Resort, creating a fast-paced and collaborative team and work environment. Winners of Marketing Team of the Year 2021 and nominated for The Cateys in 2023, they are passionate about representing the Belfry brand to all audiences.

About the Role

As part of the Marketing Team, the Content Marketing Executive will generate and deliver engaging content for our social and digital channels, with the objectives of brand awareness, audience engagement and driving sales.

Working closely with the wider team, the Content Marketing Executive will use their creative skills to find new ways to communicate the Belfry story to new and existing guests who choose to spend their time with us.

You will be responsible for:

  • Developing social media strategies with the aim of increasing brand awareness, engagement and sales
  • Responsible for managing, creating and scheduling all content on social media channels including Insta, Facebook, TikTok, X, LinkedIn
  • Manage the content calendar to ensure a regular presence across all channels is tied in with wider activity including email marketing, website updates and digital campaigns
  • Manage The Belfry's photography and videography requirements to ensure the visual identity of the brand represents the Resort's aspirations across social, website and emails
  • Liaising with other departments to create an engaging social media calendar that touches all areas of the Resort
  • Collaborating with design team when necessary to provide attractive and engaging campaigns
  • Working with the PR Team to create news stories and blog content
  • Monitoring, tracking and reporting on all relevant channels
  • Keeping up with trends and technologies
  • Identify relevant influencers on social media and ensure collaborations are manged with the PR team
  • Monitoring and responding to guest feedback, comments and social media posts
  • Collaborate with the Commercial Marketing team to support the overall business needs

About You

The ideal candidate will have 2-3 years' experience of planning and creating digital content for a range of audiences. Previous experience in a similar role is a must. Hotel, Resort & Hospitality industry preferred.

You will have:

  • Experience and understanding of social media marketing
  • Demonstrable experience of creating and editing video and photography
  • Be a good storyteller with a creative eye
  • Ability to interpret brand visual tone and style
  • Excellent project management, organisational and interpersonal skills
  • Ability to manage multiple priorities and meet deadlines whilst producing high-quality work
  • Capacity for innovative and creative thinking
  • Experience with Indesign or other similar software to create engaging assets
  • Team player with the ability to work under own initiative
  • Highly motivated, pro-active and results driven
  • Excellent attention to detail
  • A quick learner
  • Organised and self-motivator with the ability to remain calm under pressure
  • Prepared to work weekends and evenings when required.

Belfry Benefits

Learning & Development

We inspire and develop our team through on-the-job coaching & mentoring, in-house training and provide access to our online learning platform, The Belfry Campus. We offer apprenticeships in a host of subjects delivering nationally recognised qualifications to help advance careers, and our LEAD development programme empowers and inspires our teams to grow from Team Member through to Executive roles. We aim to promote internally where possible, nurture ambition and ensure all our team looking to progress have development plans in place, to support you to achieve your potential.

Wellness

We prioritise your wellbeing with discounted gym memberships and wellness programmes for personal growth. Partnering with The Burnt Chef Project, we offer mental health support and access to funded counselling. Our healthcare schemes include life assurance, 24-hour GP services, and health cash-plans, while our Menopause Support programme provides tailored assistance. With Wagestream access, you can easily track earnings, manage savings, and access wages on your terms, promoting financial wellness. Our Cycle2Work scheme supports sustainable travel for environmental and team wellbeing.

Showing our appreciation

We appreciate our team with our annual Belfry Awards, long service recognition, and extra holidays for loyalty and team events. Enjoy discounts at our resort's restaurants, bars, spa, and golf, for you and your friends & family. Access to Perkbox provides discounts & vouchers for everyday use plus on the spot rewards for your hard work. We provide free parking, a subsidised taxi service, and complimentary meals during shifts.

Making a difference

We are committed to sustainability and are proud of our Silver Award from Green Tourism and GEO Certification. The Belfry, spanning 550 acres in the Midlands, prioritises giving back to our local community and protecting wildlife. We integrate ESG into everything we do, from charity initiatives, raising over 20,000 last year, to golf course maintenance. We track charitable work at personal, departmental, and resort-wide levels to showcase our community contributions.

Our Values

Working here is more than 'just a job': we are a community that values each individual's contribution and growth, whilst supporting each other's success - regardless of department or role. Our Belfry Beliefs - Make a Difference, Own Our Actions, Better Together, and Deliver Every Day - aren't just words; they're the foundation of our culture and the essence of who we are.

If you're seeking a place where you can contribute, grow, and have a lasting impact - then the Belfry Hotel & Resort is the place for you.

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