Head of UX D2C

Were now recruiting a new position for a Head of D2C UX. You will lead and manage the user experience strategy and UX team for AJ Bells DirecttoConsumer (D2C) investment platform overseeing strategy design and proposition developments to help deliver the companys growth goals.

This role is based in our London office and is pivotal in ensuring we deliver exceptional customer experiences while achieving our commercial objectives.

It requires an experienced and visionary leader with a passion for devising creative solutions to customer problems who possesses comprehensive UX leadership skills business acumen and the ability to help foster a usercentered culture within the overall D2C product team.

Key responsibilities:

UX leadership:

• Lead and inspire a diverse UX team fostering creativity collaboration and professional growth to deliver highquality UX designs and solutions.
• Help develop and implement a cohesive UX strategy that helps meet overall business goals
• Oversee the UX department including resource planning and performance evaluation.

UX strategy development:

• Align the UX vision with the broader business objectives understanding business goals market trends and organisational strategy.
• Ensure that UX is integrated at every stage of the product development process from ideation to launch and beyond.
• Liaise with UX Research team to gain insights into customer needs behaviours and pain points.
• Utilise datadriven insights to inform design decisions and optimise the user experience.
• Work with product and engineering to balance innovation scalability and technical feasibility delivering to required timelines
• Supporting and enabling the business to achieve its regulatory requirements and ensuring the D2C proposition is developed to provide good customer outcomes and meet the requirements of the Consumer Duty.

Building and maintaining UX culture:

• Help to foster a strong culture of usercentered design throughout the organisation.
• Encourage continuous improvement innovation and excellence within the UX function.
• Stay up to date with industry trends and best practices incorporating new ideas and technologies into the UX strategy.

Performance measurement and optimisation:

• Define and track key performance indicators to measure the effectiveness of UX initiatives
• Continuously analyse customer feedback and performance data to identify opportunities for improvement and drive iterative UX enhancements
• Leverage techniques such as A/B testing and multivariate testing to evaluate different design solutions and refine user interface elements

Crossfunctional collaboration:

• Build relationships and work closely with various departments such as product management engineering customer services marketing and brand to ensure a cohesive and seamless user experience.
• Collaborate with executives across functions to ensure a unified and usercentric approach to product design and development from concept to launch and beyond.

Team development:

• Recruit develop and retain top UX talent creating a diverse and highperforming design team.
• Provide guidance support and development opportunities to senior design leaders.
• Foster team spirit and knowledge sharing across productaligned UX teams to ensure the exchange of innovative ideas and practices.

About you: 

Were looking for proven experience in a senior UX leadership role managing large and diverse design teams with a focus on directtoconsumer digital products ideally mobile/app focused.

• Deep understanding of customer needs and a commitment to delivering exceptional user experiences.
• Creative problemsolving skills and a passion for staying ahead of industry trends. Experience with a variety of design tools including Figma.
• Strong understanding of business commercial goals market trends and organisational strategy.
• Proven experience of UX psychology and laws and a deep understanding of humancentered design.
• Indepth knowledge of the complete product lifecycle and experience managing largescale design initiatives.
• Exceptional communication skills with the ability to advocate for UX at the executive level.
• Experience in budgeting and resource planning
• Strong crossfunctional collaboration skills and experience working with various departments.
• Proven ability to build and maintain a strong UX culture within an organisation.
• Knowledge of regulatory and ethical standards related to design including accessibility and privacy.

About us:

AJ Bell is one of the fastestgrowing investment platform businesses in the UK offering an awardwinning range of solutions that caters for everyone from professional financial advisers to DIY investors with little to no experience. We have over 561000 customers using our awardwinning platform propositions to manage assets totalling more than 89.5 billion. Our customers trust us with their investments and by continuously striving to make investing easier we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018 AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol we now have over 1500 employees and have been named one of the UKs Best 100 Companies to Work For for six consecutive years and in 2024 named a Great Place to Work.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork we have a great sense of pride in what we do and this is reflected in our guiding principles.

What we offer:

• Starting holiday entitlement of 28 increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym
• Employee Assistance Programme
• Bike loan scheme
• Sick pay pledge
• Enhanced maternity paternity and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events including monthly payday drinks annual Christmas party summer party and much more
• Personal development programmes built around you and your career goals including access to personal skills workshops
• Professional qualification support
• Peer recognition scheme with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working:

At AJ Bell our people are the heart of our culture. We believe in building strong connections by working together. Thats why we offer a hybrid working model where youll spend a minimum of 50% of your working time per month in the office. For new team members an initial period will be fulltime in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race sex gender identity sexual orientation age pregnancy religion physical and mental disability marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications merit and business need.

If you like the sound of the above or just want to know more about the company and the role wed love to speak to you.

Remote Work :

Yes

Employment Type :

Fulltime