Graphic Designer

3 weeks ago


Bristol, United Kingdom Turtle Bay Restaurants Full time

Graphic Designer


What is the purpose of the role?


The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics including illustrations, videos, layouts and photos for external marketing campaigns and internal communications.


You'll be the one to shape the visual aspects of online and offline marketing output, as well as create the internal communication branding and training material.


The graphics should capture the attention of those who see them and communicate the right message with supporting on brand copy. For this, you will need to have a creative flair and a strong ability to translate brief requirements into design, and a strong understanding of the brand tone of voice. The goal is to inspire and attract the target audience, whilst developing the Turtle Bay brand look and feel.


Your Key Responsibilities:


Design Projects


The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics in the following areas:


Illustrations and infographics for marketing campaigns


Social media artwork creation and posting


Artwork for email campaigns


Creative input for website


Create digital content across video, photography, animations, copywriting etc


Photography and videography for marketing campaigns and internal use


Training documents and guides


Packaging design


Creation of multimedia content


The Graphic Designer will develop and produce professional, innovative multimedia content across a wide range of marketing and communications media, including but not limited to:


Print collateral requests


Digital collateral requests for marketing campaigns


Internal communication collateral


Work with the Digital Marketing Executive to create and send emails to our database


Social Media


The Graphic Designer will support in creating and executing engaging social media campaigns in areas including:


Photography


Videography


GIF creation


Contributing to campaign ideas


Posting social media content and engaging with guests


Website


The Graphic Designer will update and maintain the website as and when necessary, in areas including:


Photography


Assisting with scheduling campaigns


Suggesting improvements and ideas


Writing blogs, and updating information


Potential to gain further understanding and training on HTML and website builds


Menu Design


The Graphic Designer will support the menu design process, including monitoring competitors to check for innovative ideas. Examples include:


Creating menu artwork mock-ups to show different layouts and creative direction


Negotiate print costs on a regular basis to ensure competitive pricing


Manage print suppliers on quantities, spec and deadlines


Plan menu changes and updates with the Operations Director and Marketing Director, such as:


o Copy updates (new menu launches)


o Christmas


o Valentine's Day


o Set menus


o Take out


Other responsibilities including, but not limited to:


Maintenance of the Turtle Bay asset library


Local marketing support including liaison with restaurant teams and delivering against their needs


Restaurant visits and event support where deemed necessary


Negotiate production costs where possible


Maintaining the Turtle Bay App


Support the Marketing and Guest Experience team in all areas where required


How will I be measured?


Delivery to brief and timings


Hitting set budgets


Quality of output from the department


Estimated time vs actual time


Other functions feedback


Key Stakeholders


CEO


Marketing Director


People Director


Digital Marketing Manager


Digital Marketing Executive


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