Graphic Designer

2 weeks ago

Bristol, United Kingdom Turtle Bay Full time

Graphic Designer

What is the purpose of the role?

The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics including illustrations, videos, layouts and photos for external marketing campaigns and internal communications.

You’ll be the one to shape the visual aspects of online and offline marketing output, as well as create the internal communication branding and training material.

The graphics should capture the attention of those who see them and communicate the right message with supporting on brand copy. For this, you will need to have a creative flair and a strong ability to translate brief requirements into design, and a strong understanding of the brand tone of voice. The goal is to inspire and attract the target audience, whilst developing the Turtle Bay brand look and feel.

Your Key Responsibilities:

Design Projects

The Graphic Designer will be responsible for the process of defining requirements, visualising and creating graphics in the following areas:

· Illustrations and infographics for marketing campaigns

· Social media artwork creation and posting

· Artwork for email campaigns

· Creative input for website

· Create digital content across video, photography, animations, copywriting etc

· Photography and videography for marketing campaigns and internal use

· Training documents and guides

· Packaging design

· Creation of multimedia content

The Graphic Designer will develop and produce professional, innovative multimedia content across a wide range of marketing and communications media, including but not limited to:

· Print collateral requests

· Digital collateral requests for marketing campaigns

· Internal communication collateral

· Work with the Digital Marketing Executive to create and send emails to our database

Social Media

The Graphic Designer will support in creating and executing engaging social media campaigns in areas including:

· Photography

· Videography

· GIF creation

· Contributing to campaign ideas

· Posting social media content and engaging with guests

Website

The Graphic Designer will update and maintain the website as and when necessary, in areas including:

· Photography

· Assisting with scheduling campaigns

· Suggesting improvements and ideas

· Writing blogs, and updating information

· Potential to gain further understanding and training on HTML and website builds

Menu Design

The Graphic Designer will support the menu design process, including monitoring competitors to check for innovative ideas. Examples include:

· Creating menu artwork mock-ups to show different layouts and creative direction

· Negotiate print costs on a regular basis to ensure competitive pricing

· Manage print suppliers on quantities, spec and deadlines

· Plan menu changes and updates with the Operations Director and Marketing Director, such as:

o Copy updates (new menu launches)

o Christmas

o Valentine’s Day

o Set menus

o Take out

Other responsibilities including, but not limited to:

· Maintenance of the Turtle Bay asset library

· Local marketing support including liaison with restaurant teams and delivering against their needs

· Restaurant visits and event support where deemed necessary

· Negotiate production costs where possible

· Maintaining the Turtle Bay App

· Support the Marketing and Guest Experience team in all areas where required

How will I be measured?

· Delivery to brief and timings

· Hitting set budgets

· Quality of output from the department

· Estimated time vs actual time

· Other functions feedback

Key Stakeholders

· CEO

· Marketing Director

· People Director

· Digital Marketing Manager

· Digital Marketing Executive

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