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Marketing Officer

4 months ago

Harrogate, United Kingdom North Yorkshire Hospice Care Full time

Marketing Officer (fundraising)

£28,567.30 (per annum)

37.5 hours per week

Permanent Contract

Harrogate based (hybrid working available)

Closing Date: 23.59hrs 30th June 2024

Interviews will take place in Harrogate cJuly 2024

An exciting opportunity has arisen for a creative, dynamic fundraising marketer to join a newly formed team as part of a wider fundraising team. This is a fast-paced role, and we really mean it when we say no two days are the same. We have big ambitions to grow our income generation activity and to explore new ways of connecting with existing and new audiences to drive fundraising income targets. If you’re digitally savvy and can craft everything from a reel to a paid for ad, have an eye for a good story and know your way around e-marketing channels, we want to hear from you

Key responsibilities will include:

Develop and Implement comprehensive marketing workplans to promote fundraising activities and retail operations, aligning with our organisational goals and objectives. Create engaging content and collateral to support fundraising campaigns, events, and retail promotions across various channels, including digital, print, and social media. Manage social media platforms and online channels to raise awareness of fundraising initiatives and drive community engagement. Coordinate the design, production, and distribution of marketing materials for fundraising events, including posters, flyers, and digital assets. Collaborate with the fundraising team to develop compelling appeals, donor communications, and stewardship materials. Work closely with retail staff to promote shops, special offers, and events at charity shops through targeted marketing efforts. Conduct market research and analysis to identify trends, opportunities, and target audiences for fundraising and retail marketing campaigns. Monitor and evaluate the effectiveness of marketing activities, tracking key performance indicators and adjusting workplans as needed. Represent the charity at community events, networking opportunities, and retail-related activities to raise awareness and drive engagement.

Please see a copy of the full Job Description and Person Specification for this role at the bottom of this page.

Please be aware we reserve the right to close a vacancy early if a suitable candidate is identified.

PLEASE NOTE: Unfortunately, we are not currently able to consider applicants who do not have the right to work in the UK, but we are exploring becoming a sponsorship employer and hope to be able to offer this in the future.

Have you been recommended to this role by a current employee as part of our recommend a friend scheme? Don’t forget to let us know after clicking apply.

Benefits include: -

· 35 days holiday per year (including Bank Holidays, pro-rata)

· Comprehensive Induction Programme

· Refer a friend bonus scheme

· Pension Scheme with an employer contribution of 8%

· Lifestyle discounts and savings

· Cycle to work scheme

· Employee Assistance Programme

· Access to staff support

· Free group life assurance

· Free DBS check

· Free car parking at Crimple House location.

Herriot Hospice Homecare, Just ‘B’ and Saint Michael’s Hospice make up registered charity North Yorkshire Hospice Care. You’ll be joining an organisation that is driven, caring, and responsive and you will be playing an important role in enabling us to provide our highly valued services to people across North Yorkshire and beyond.

At North Yorkshire Hospice Care we believe that children, young people and adults should never experience abuse of any kind. Every member of our organisation has a responsibility to promote the welfare of all who encounter our services. We aim to keep people safe and to operate our services in a way that protects them; to make reporting concerns as easy as possible and respond quickly; to listen to all worries and work in partnership with individuals and agencies. All our staff and volunteers receive annual training on both adults and children/young people’s safeguarding. This impacts our recruitment processes and we have adopted a number of safer recruitment practices, which our HR and People team can talk through with you.

We positively encourage applications from all areas of the community, regardless of gender, race, faith, disability, age, or sexual orientation and we encourage applications from users of mental health services. This is part of our commitment to equality and reflecting the diversity of our population. All appointments are subject to satisfactory pre-employment checks being obtained including but not limited to identity checks, DBS clearance at an appropriate level for the role, verification of right to work in the UK, employment references and employment history. Costs of pre-employment checks will be met by the organisation.

North Yorkshire Hospice Care is a registered charity in England and Wales (518905) with a family of services operating as Herriot Hospice Homecare, Just ‘B’, Saint Michael’s Hospice, and Talking Spaces. North Yorkshire Hospice Care is a company limited by guarantee, registered in England and Wales (2121179).

Our Values at Work

North Yorkshire Hospice Care is clear about who we are, what we do and why we do it. It is our vision; mission and values that underpin this understanding and all three of these areas continue to evolve as we develop in response to the changing world around us.

We have re-examined our values with our stakeholders seeking to define a sense of who we are today. The result? A set of 10 values/behaviours that crystallize this thinking and act as a yardstick for our thinking and actions.

This shared set of values helps guide our decisions, actions and behaviours and is at the core of our collective aspiration to live in a community where everyone gets the care they need to live their last years, months and days with respect and dignity.

NB: This list is not exclusive or exhaustive but captures those values/behaviours currently at the top of our agenda.

Job Description

Marketing Officer

1.0 Job Purpose

As a Marketing Officer within our charity, your role is pivotal in driving fundraising and retail activities. Your primary responsibility is to devise and execute marketing workplans that effectively promote our fundraising campaigns and enhance the performance of our retail initiatives. By engaging with various stakeholders and utilising creative marketing techniques, you play a crucial role in generating income for our three brands: Saint Michael’s Hospice, Herriot Hospice Homecare and Just ‘B’.

2.0 Key Tasks

Develop and implement marketing workplans to promote fundraising activities and retail operations, aligning with our organisational goals and objectives. Create engaging content and collateral to support fundraising campaigns, events, and retail promotions across various channels, including digital, print, and social media. Manage social media platforms and online channels to raise awareness of fundraising initiatives and drive community engagement. Coordinate the design, production, and distribution of marketing materials for fundraising events, including posters, flyers, and digital assets. Collaborate with the fundraising team to develop compelling appeals, donor communications, and stewardship materials. Work closely with retail staff to promote shops, special offers, and events at charity shops through targeted marketing efforts. Conduct market research and analysis to identify trends, opportunities, and target audiences for fundraising and retail marketing campaigns. Monitor and evaluate the effectiveness of marketing activities, tracking key performance indicators and adjusting workplans as needed. Represent the charity at community events, networking opportunities, and retail-related activities to raise awareness and drive engagement.

Operational

Develop and implement marketing plans for fundraising events and campaigns. Create engaging content for promotional materials, including social media posts, email newsletters, and website updates. Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials. Monitor and analyse the performance of marketing activities, providing insights and recommendations for improvement. Identify real life stories that can be used for communications activities in a sensitive and ethical way that is in line with our values.

Strategic

Contribute to the development of long-term marketing strategies to support fundraising and retail objectives. Identify new opportunities for fundraising and retail growth through market research and analysis. Collaborate with the Marketing Manager and Heads of Income Generation to align marketing efforts with organisational goals and priorities.

Financial

Assist in budget planning and management for marketing initiatives, ensuring efficient allocation of resources. Monitor marketing expenses and report on budget adherence to the Marketing Manager.

Regulatory

Ensure compliance with relevant regulations and guidelines in all marketing activities, particularly in relation to fundraising regulations. To ensure that all campaigns, content, and material meet brand guidelines, the law and ethical best practice and to provide support to encourage other teams to meet such guidelines

Management

Coordinate with volunteers and external agencies to support marketing campaigns and events. Provide guidance and support to colleagues involved in fundraising and retail activities.

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

Overarching responsibilities

· To embed the values of the organisation into your working practices evidencing this regularly and ensuring this remains a priority.

· To live out our values, which drive all that we do, in the context of your everyday work following our behaviour framework.

· To work in accordance, and fully comply, with our organisational policies and procedures.

To carry out all duties in accordance with the law, regulations, organisational frameworks, recognised professional guidelines and the have a commitment to FREDIE, integration and collective decision making.

The above is indicative of the current responsibilities of the post which may change from time to time in consultation with the post holder in line with the service need.

Throughout your time with us we will conduct ongoing employment checks and performance reviews relevant to your role, for example professional registration checks, DBS, appraisals, and regular contact meetings.

3.0 Terms and Conditions

Reports to: Marketing Manager

Responsible for: No management responsibilities

Hours: 37.5 hours

Location: Hybrid travelling to North Yorkshire Hospice Care sites

Job Types: Full-time, Permanent

Pay: £28,567.30 per year

Benefits:

Free parking Health & wellbeing programme Life insurance On-site parking Sick pay

Application question(s):

Do you have the right to work in the United Kingdom? Have you held a full driving licence for at least 12 months? How many years relevant experience do you have? Please share any relevant experience you have that complement the needs of this role (Please provide detail up to 250 words): Looking at the person specification, please tell us how you meet the knowledge and skills requirements for this role including specific examples of how you feel this meets the requirements of this role (Please provide detail up to 250 words):

Work Location: Hybrid remote in Harrogate

Application deadline: 30/06/2024
Expected start date: 01/08/2024