Future Transport – Behaviour Change Lead

4 days ago


Birmingham, United Kingdom West Midlands Combined Authority Remote Work Freelance Full time
We have a unique opportunity for someone who has experience of managing complex initiatives to help deliver a sustainable future, for transport.
Our Future Transport team is seeking a Behaviour Change Lead to support the Head of Future Transport in driving the behaviour change agenda and ensuring that it is at the forefront of current and future transport schemes. This role is critical to implementing behaviour change across the transport sector, with a strong focus on understanding people's behaviour when it comes to choosing the right mode of transport for them and encouraging the region to use public transport, instead of their own vehicles.
Collaborating with universities local and national government, you will develop a strong understanding of what is happening in the field and use this information to highlight opportunities for improvement. Transport for West Midlands have pioneered a centre of excellence for transport behaviour change, called the Influencing Transport Lab (ITL). You will act as an ambassador to promote the work of the lab, gathering evidence that supports how the application of behavioural science can achieve improved transport outcomes both in the West Midlands and across the UK. You'll work across both diverse and niche projects such as Connected Autonomy and how users interact with automated vehicles or Inclusive Crossings, which looks at how people with limited sight use different types of infrastructure. The work you'll be involved in will have a significant influence on how we implement the right initiatives, systems and approaches that make a positive impact.
To be successful in this role, you must be able to communicate articulately to a variety of audiences, comfortable challenging the status quo and understand human psychology and behaviour change. Behavioural science is fundamental is transforming public transport and this is great opportunity for someone who wants to part of something unique, that will have a positively influence the region.
Please note, this is a 2 year fixed term contract.
What you will be doing.
  • Identify funding opportunities and financial contributions towards expressions of interest/bids/applications.
  • Scope, deliver, implement and monitor Transport Behaviour Change projects.
  • Drive forward new and innovative approaches to the delivery of Transport Behaviour initiatives.
  • Support of the Head of Future Transport in ensuring behaviour change programmes are seamlessly integrated into the operational activity of Transport for West Midlands (TfWM).
  • Create, manage and monitor contracts.
  • Responsible for the financial management of relevant project budgets.
  • Prepare and present reports.
  • Build relationships with public and private sector partners to ensure effective delivery and implementation of projects.
  • Promote the activities of TfWM locally and nationally.
  • Provide professional advice to elected members and senior managers on technical and policy matters relating to Behaviour change.
What's essential?
  • Experience of delivering fundamental changes to the transport system through innovation and behaviour change.
  • A detailed technical understanding of Government policy and thinking relating to Future Transport.
  • Experience in dealing with large complex initiatives.
  • Experience in dealing with a wide variety of organisations and gaining their agreement through negotiation.
  • Knowledge of UK and EU procurement process, including state aid, and how to apply procurement rules in an innovation framework.
  • Experience of developing, delivering, and operating large complex projects and initiatives with multiple public and private sector partners.
How to apply.On clicking apply for this job', you will be prompted to register for an account, which you can do using your name and email address. You will have the opportunity to upload a CV when registering. Uploading your CV will auto-populate the employment and education sections of your profile. Please note, we do not see your CV once you have submitted your application.Our shortlisting decisions are based on what you tell us in your profile - and so it is important to check the information is correct and format your profile so that it really stands out.
You will be asked to provide a supporting statement which should evidence (using examples) how your skills and experience match the essential criteria of the role that you are applying for. You will be asked to type your statement into the portal directly. If you have already prepared a supporting statement, then you can simply copy and paste this directly into the application form. For more information on how to apply, please visit the FAQ page on our career site.
Reasonable adjustments.If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process (for example, you might need to submit your application in a different format), please get in touch with our Recruitment Team. We are here to assist and accommodate your needs.
Salary and benefits.We advertise salary ranges for job roles, with new appointments typically starting at the lowest salary point. In exceptional cases, where higher skill levels or experience are applicable, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.
We offer a comprehensive benefits package that includes a Local Government Pension Scheme (one of the most generous pension schemes in the UK), 28 days paid annual leave(plus an option to purchase more), ethical saving options and healthcare plans, paid volunteering days, free financing for the latest technology, discounted shopping with over 2,000 big-name retailers, and more. For more information, please visit the benefits page on our career site.
Hybrid working and location.We believe hybrid working is the best way for our organisation to fulfil our commitment to a modern, agile workplace while continuing to provide a great service to our customers. Hybrid working means having flexibility between working in the office and at home on agreed days, where a role allows.
The location for this role is 16 Summer Lane. It is expected that you can split your time between the office and working remotely, with at least 2 days a week spent in the office. Please note, this is the minimum expectation.
Creating an inclusive workplace.We are dedicated to creating a diverse, inclusive, and authentic workplace that reflects the communities of the West Midlands region. We believe that building a team with varied backgrounds and experiences will benefit us as an employer and enhance our work.
WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We're a Disability Confident Employer with Leader' status, committed to interviewing applicants with disabilities who meet all the essential role criteria.
We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.
We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying. If your values align with ours and you are dedicated to working towards a future that we can all be proud of, we would love to hear from you.
Right to Work in the UKWMCA has a legal responsibility to ensure that all its employees have the legal right to work in the UK. Therefore, if you are made an offer of employment, this will be subject to WMCA verifying that you are eligible to work in the UK before you start work.
Candidates wishing to apply who would require sponsorship can determine the likelihood of obtaining a Certificate of Sponsorship for the role by assessing their circumstances against the relevant criteria set out by UKVI .
Thank you for considering joining our team at WMCA. We look forward to receiving your application and the opportunity to work together towards our shared goals.

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