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CRM Communications Coordinator

4 months ago

LONDON, United Kingdom PARFUMS CHRISTIAN DIOR Full time
POSITION:

DEPARTMENT: CRM Communications Coordinator

LOCATION: London Head Office

REPORTS TO: Senior CRM Manager

PURPOSE OF THE ROLE:

The CRM Communications Coordinator will be responsible for implementing a multi-channel CRM communications strategy, managing the communications plan and working closely with the Senior CRM Manager, Central and local marketing and E-business teams as well as external agencies.

MAIN RESPONSIBILITIES

Client Activation & Communications

Manage and execute CRM campaign calendar (email, direct mail, clienteling, RSMS, loyalty program initiatives)
Email: End-to-end campaign delivery including campaign build, segmentation, proofing, testing (data use cases), optimisation, reporting. Direct Mail: Coordinate and manage external agencies to deliver campaigns on time and on budget; collate assets, proofing, data extraction, print and fulfilment. Clienteling: Support on tactical campaigns, liaise with Retail Ops on assets library. Integrate loyalty program initiatives within comms plan. Adapt creative assets to ensure they meet local market objectives whilst adhering to Central brand guidelines. Work closely with Ecommerce, Marketing, Retail and Commercial teams to deliver a strong CRM activation plan that drives strategic business priorities. Update other teams in the business on CRM activations. Manage orders and deliveries of gift stock, and administration related to services offered in campaigns and triggered communications (2nd purchase, Use Cases) Assist with updating automated lifecycle and loyalty program campaigns. Reporting / Budget Support

Deliver weekly and monthly reporting, ensuring all metrics are regularly monitored. Experience in Google Analytics and analytical ability highly desired. Regular competitor and market trend analysis. Assist with database and KPIs reporting. Assist with CRM budgets: raising POs, managing invoice processes and reconciliation. Database Growth & Quality

Work with Retail and Digital teams to drive data capture, and continuously strive to grow the CRM database and improve data quality. Implement tools to ensure GDPR compliance (unsubscribe links, NPAI processes). Assist with data-related customer queries. PERSON SPECIFICATION

What you need to have:

2 years' experience in CRM communications (luxury experience preferred) with hands-on working knowledge of campaign implementation tools (Adobe Campaign preferred) across multiple channels (email, SMS, clienteling, print). Great attention for detail essential (project management, proof-reading, copywriting, colour-proofing, numerical accuracy) Great organisation skills essential Excellent relationship building and communication skills. Aptitude for analysis and reporting Experience of briefing and working with agencies desirable. What we need to see in you:

Inherent interest in luxury industry and beauty is essential Team Player, a "can do" attitude Excellent written and verbal communication skills Able to work independently, possess drive and initiative Able to work under pressure and meet tight deadlines Analytical Personal affinity and passion for Dior PERSON SPECIFICATION
What you need to have:

2 years' experience in CRM communications (luxury experience preferred) with hands-on working knowledge of campaign implementation tools (Adobe Campaign preferred) across multiple channels (email, SMS, clienteling, print).
Great attention for detail essential (project management, proof-reading, copywriting, colour-proofing, numerical accuracy)
Great organisation skills essential
Excellent relationship building and communication skills.
Aptitude for analysis and reporting
Experience of briefing and working with agencies desirable.

What we need to see in you:

Inherent interest in luxury industry and beauty is essential
Team Player, a "can do" attitude
Excellent written and verbal communication skills
Able to work independently, possess drive and initiative
Able to work under pressure and meet tight deadlines
Analytical
Personal affinity and passion for Dior