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Content Marketing Manager

3 months ago

Camberley, United Kingdom Siemens Full time
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Content Marketing Manager (GB&I)

The Marketing Communications team is responsible for planning and delivering all marketing communications activity for Siemens Healthineers across Great Britain and Ireland. This includes external communications, PR, marketing, stakeholder engagement, government affairs, digital communications, events and internal communications.

Key responsibilities of the Content Marketing Manager role:

• Planning, developing and overseeing the content strategy in Great Britain & Ireland

• Based on our strategic goals, independently developing customer and employee relevant content for external and internal channels

• Produce high-quality, engaging, and informative content, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media posts

• Overseeing and guiding media content output from the PR Executive, ensuring integration with the content marketing strategy where appropriate

• Supporting the implementation of our digital marketing strategy and implementing content in a media-friendly manner. Acting as a consultant and contact person for internal stakeholders to support the development of web content for specific projects

• Carrying out regular KPI measurements of your work, reporting them accordingly and deriving further developments from them

• Working as a proactive and collaborative member of the wider marketing communications team

• Some UK travel may be required

Desirable experience:

• 5+ years of experience in content marketing, preferably in a B2B or healthcare environment.

• Proven experience as a line manager and of internal and external stakeholder management

• You have experience with digital projects and are familiar with website marketing requirements

• You can demonstrate experience of using content marketing to attract and retain customers

• You also bring experience in the healthcare industry and B2B marketing

Your profile and skills:

• Excellent writing, editing and proofreading skills

• You are a storyteller, employing research and analytical skills to inform content generation and bring a story to life

• You are used to working in an agile work environment and managing a wide variety of stakeholders

• In addition, you have a strong ability to work in a team, strong communication skills and bring both creativity and conceptual skills to your role

Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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To all recruitment agencies:

Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.