Content Strategy Associate Consultant

3 days ago

Reading Berkshire, United Kingdom Great Jobs UK Full time

One of our clients are looking for a Content Strategist to join their expanding team.
As our Content Strategist, you will play a pivotal role in developing engaging, cohesive, and consistent messaging that resonates with their target audience. You’ll collaborate closely with other marketing professionals to bring a personable, authentic voice to their brand.
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Content Strategy Development
Design and implement a comprehensive content strategy that aligns with the companies brand vision and values, focusing on delivering value at every stage of the customer journey.
Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
Map and optimise content across customer journeys, identifying opportunities to enhance the customer experience and drive engagement at each stage.
Work closely with the marketing, sales, and customer support teams to ensure content supports customer needs and aligns with business goals.
Social Media Strategy and Management
Develop and execute a social media strategy that builds brand awareness, engages our target audience, and strengthens the Prospect community.
Create, schedule, and manage content across key social media platforms, maintaining a consistent brand presence and engaging with followers.
Monitor social media trends, performance metrics, and competitor activity, adjusting strategies as needed to optimise engagement and growth.
Content Creation and Curation
Produce high-quality, compelling content (copy / video) for various channels, including social media posts, online display ads, advice articles, website journeys, email journeys, and promotional materials.
Collaborate with web developers, sales, designers, videographers and external partners to create visually engaging, on-brand content that reinforces the Prospect tone of voice.
Performance Analysis and Reporting
~ Regularly report on content and social media performance to the Head of Marketing, providing insights and recommendations based on key metrics.

Responsible for crafting and distributing impactful PR communications to enhance brand visibility and perception.

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Proven experience as a Content Strategist or similar role, preferably within a B2C customer-centric organisation.
Strong understanding of content marketing principles and experience optimising content across customer journeys.
Demonstrable experience in social media strategy, including hands-on experience creating and managing content across multiple platforms.
Experience in defining and developing brand tone of voice.
Proficiency with social media management tools, and analytics platforms.
Proficiency managing multiple projects while maintaining close attention to detail.
Ability to work collaboratively as part of a team, with strong interpersonal and project management skills.
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Familiarity with SEO principles and how they relate to content strategy.
Creative and proactive approach to content creation, with an understanding of the latest content and social media trends.

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