Content Strategist

1 week ago

Reading, United Kingdom Great Jobs UK Full time

One of our clients are looking for a Content Strategist to join their expanding team.


As our Content Strategist, you will play a pivotal role in developing engaging, cohesive, and consistent messaging that resonates with their target audience. You’ll collaborate closely with other marketing professionals to bring a personable, authentic voice to their brand.

​

Key Responsibilities:

Content Strategy Development

  • Design and implement a comprehensive content strategy that aligns with the companies brand vision and values, focusing on delivering value at every stage of the customer journey.
  • Conduct research and analysis to identify content needs, preferences, and gaps across different customer segments.
  • Utilise insights from customer feedback, analytics, and industry trends to continuously refine and improve the content strategy.
  • Define the Prospect tone of voice guidelines, ensuring consistency across all communication channels.

Customer Journey Optimisation

  • Map and optimise content across customer journeys, identifying opportunities to enhance the customer experience and drive engagement at each stage.
  • Work closely with the marketing, sales, and customer support teams to ensure content supports customer needs and aligns with business goals.

Social Media Strategy and Management

  • Develop and execute a social media strategy that builds brand awareness, engages our target audience, and strengthens the Prospect community.
  • Create, schedule, and manage content across key social media platforms, maintaining a consistent brand presence and engaging with followers.
  • Monitor social media trends, performance metrics, and competitor activity, adjusting strategies as needed to optimise engagement and growth.

Content Creation and Curation

  • Produce high-quality, compelling content (copy / video) for various channels, including social media posts, online display ads, advice articles, website journeys, email journeys, and promotional materials.
  • Collaborate with web developers, sales, designers, videographers and external partners to create visually engaging, on-brand content that reinforces the Prospect tone of voice.

Performance Analysis and Reporting

  • Regularly report on content and social media performance to the Head of Marketing, providing insights and recommendations based on key metrics.

PR communications

  • Responsible for crafting and distributing impactful PR communications to enhance brand visibility and perception.

​

Requirements:

  • Proven experience as a Content Strategist or similar role, preferably within a B2C customer-centric organisation.
  • Strong understanding of content marketing principles and experience optimising content across customer journeys.
  • Demonstrable experience in social media strategy, including hands-on experience creating and managing content across multiple platforms.
  • Excellent written and verbal communication skills with a keen eye for detail and a passion for storytelling.
  • Experience in defining and developing brand tone of voice.
  • Proficiency with social media management tools, and analytics platforms.
  • Proficiency managing multiple projects while maintaining close attention to detail.
  • Ability to work collaboratively as part of a team, with strong interpersonal and project management skills.

​

Preferred Qualifications:

  • Background in the property sector.
  • Familiarity with SEO principles and how they relate to content strategy.
  • Creative and proactive approach to content creation, with an understanding of the latest content and social media trends.


For more information contact Nick on nick@greatjobsuk.com

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