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Brand Manager
4 months ago
Brand Manager
up to 40k
Based Essex (2 days in office)
This award-winning established supplier of architectural ironmongery to trade is looking for a highly motivated Brand Manager with extensive experience in product marketing to join a fast paced, fun and dynamic marketing team.
This is a crucial role in shaping the messaging and positioning of products and delivering compelling marketing campaigns. You will be responsible for developing and executing marketing strategies to increase product awareness, drive sales & enhance brand positioning of 'own brand' product portfolio.
Key responsibilities:
- Review the branding of all brands and define the brand architecture for own brand product portfolio.
- Develop and implement detailed research based product marketing strategies for 'own product portfolio'
- Plan and execute multichannel marketing campaigns to generate incremental revenue for 'own brand' products.
- Develop marketing plans for new products ensuring alignment with business objectives
- Manage the product launches and coordinate cross functional teams to ensure clear GTM strategy with regular communications with category management team
- Work with merchandising team to craft clear and compelling messaging for 'own brand' website landing page and ensure own brand products are positioned correctly.
#online #website #product #category #brand
