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Brand Asset Manager

2 months ago

Essex, United Kingdom Cast UK Limited Full time
About the Role

We are seeking a highly skilled Brand Asset Manager to join our team at Cast UK Limited. As a key member of our marketing team, you will be responsible for developing and managing our exclusive brand ranges of cleaning & hygiene products.

Key Responsibilities
  • Develop and manage the core brands and their associated product ranges to grow and develop company market share in line with targets.
  • Work closely with the marketing teams to develop suitable ranges of sales and marketing collateral.
  • Analyse sales and market research to identify trends and gaps, and recommend strategies to position the brands for growth.
  • Monitor the performance of a brand through key performance indicators (KPI) and manage all assets associated with the brands.
  • Develop and implement marketing campaigns to raise awareness and sales penetration, and maintain and grow the brand's affiliations and partnerships.
Requirements
  • Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation and organisational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
What We Offer

We offer a competitive salary of £40,000 - £50,000 + Car/Car allowance & benefits, and the opportunity to work with a leading executive consultancy providing national recruitment solutions to both clients and candidates.