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Fan Engagement Manager
4 months ago
The Fan Engagement team is looking for a Fan Engagement Manager to join the team and oversee an exciting period for fan engagement at F1. This is a hands-on, high output role and you will see at first hand the inner workings of a multi-billion dollar sports business. You will be involved in a number of areas that will firmly place F1 at the forefront of fan engagement.
We’re looking for a self starter to join us at this exciting time and help us take the next step forward. You will come from an industry that is engaging consumers in a highly personalised, highly relevant way. This is an all-round role. You will be responsible for owning tactics that will grow the F1 fanbase and then managing campaigns that will ultimately seek to increase revenue from F1 fans.
Main Duties and Responsibilities
- Own the campaign delivery for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights.
- Own for the F1 TV subscriber lifecycle communications – acquisition, welcome, in-life engagement, churn prevention and winback.
- Oversee the delivery of highly personalized, highly targeted programmes that drive revenue back to F1 - F1 Store, F1 Tickets, F1 Authentics, etc
- Continue to grow the number of data collection points across the F1 eco-system and the depth of data collected at each point.
- Line manage a Marketing Executive
Other
- To work effectively with creative and data agencies.
- Work closely with Customer Service team to ensure insights are being used in campaign planning.
- Align licensee ambitions with F1 objectives.
- Support the development of the MarTech capabilities through use case setting, to ensure campaigns are utilizing the best in class capability available
About You
- Extensive experiencein a customer marketing role – client or agency side – managing lifecycles
- Experience driving growth (data records and revenue) from a complex database with highly personalised communications
- Specialist knowledge of delivering insight led engagement campaigns from briefing through to execution and reporting
- Ability to understand data to drive changes in fan behaviour
- Able to prioritise workload in a high output environment
- Able to filter high volumes of information to focus on key insights
- Working knowledge of communication channels
- Personable with ability to persuade and influence stakeholders
- Collaborative and influential communicator in-person and virtually
- Display self-motivation and a self-starter mentality
- Fan centric mindset
- Inquisitive personality and able to draw inspiration and recommendations from external sources
Division:
Commercial
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