Shopper Marketing Manager

1 week ago

Reading Berkshire, United Kingdom Mackenzie Jones Full time

Shopper Marketing Manager

FMCG – Food

Berkshire

£55,000 + 10% Bonus + £7,000 Car Allowance+ Bens

We have partnered exclusively with a highly innovative FMCG brand. A market leader in their category, with a portfolio of some instantly recognisable house-hold brands. A highly collaborative and ambitious organisation with a culture that encourages creative thinking and challenging the status quo.

They are looking for a Shopper Marketing professional to join the team, the role is still a broad one, requiring the individual to manage the hands-on day to day responsibilities, as well as creating and driving the shopper marketing strategy for the business.

Key accountabilities include:

  • Support the sales team in developing annual activation plans per customer
  • Understand the impact of the retail environment on the shopper's behaviour (shelf layout, assortment, promotion, etc.) & making recommendations on how the business can use this
  • Work closely with Sales team and the Category Consultant to understand what commercial opportunities exist within retailers
  • Identify and present bespoke retailer opportunities to help drive shopper conversion
  • Collaborate with brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across Grocery
  • Lead the activation process from creating briefs for designers to delivering all projects, in store on time and on budget
  • Present your activation ideas confidently to influence internal and external stakeholders

The ideal candidate:

  • A Brand, Shopper or Agency background with a record of using activation ideas across grocery retail
  • Be comfortable turning insights into marketing opportunities at the point of purchase
  • A creative, audacious problem solver, who can inspire stakeholders to want to implement your activation plans
  • Build honest and genuine relationships quickly with internal and external stakeholders

If this opportunity is of interest please share a copy of your CV to Paul Jones, paul.jones@mackenziejones.co,uk

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