Senior Account Director, Commercial
1 month ago
Iconic advertising agency, steeped in heritage as a trail blazer in the advertising industry is looking for an AD to join their growing health business. The successful candidate will report to the Senior Account Director. It’s important that the successful candidate has pharmaceutical and advertising experience and a passion for it. This role is an opportunity to lead one of our key accounts, for an exciting worldwide launch. This role is a truly exciting opportunity to work on a varied and fast paced account for Global and US, as well as leading branded, unbranded, patient and HCP campaigns.
Competitive benefits package with a hybrid work policy.Ideally you will be in the central London studio more often than you are working remotely – ideally 3-4 days a week – and thrive in an environment where you can build and nurture talent, push opportunities and develop your career. They do operate a hybrid policy here though so some flexibility on this is an option for the right candidate.
Commercial
You have an in-depth understanding and knowledge of your clients’ business, and participate in long-term business planning.
You are a commercial partner to your client; you understand their priorities and help them make the right investment decisions.
You are the first point of contact on your client business for brand and communications planning.
You have a strategy for areas of the business that can be converted into commercial and creative opportunities for the agency.
You take ownership for developing growth plans for your account, working in partnership with your Business Lead on major business, and autonomously on smaller pieces of business.
Your commercial control around fee and production is excellent, and you help ensure there is clarity on the commercial framework for your team, helping to develop their commercial acumen.
You actively manage commercial growth opportunities by putting together and negotiating fee proposals for projects.
You identify opportunities to maximise agency retainers, project fees and production budgets by helping clients prioritise their spend.
You ensure that you communicate a clear value story for the Agency to help safeguard fees.
You work closely with your Commercial Lead to develop negotiation strategies.
You work closely with BLs to develop retainer fee negotiation strategies and manage reconciliations and to develop commercial proposals to convert new business.
You are business-critical on both your primary and secondary accounts, and are the ‘go-to’ for senior-level clients.
You are seen externally as an ambassador of the agency’s quality and professionalism.
Your knowledge and understanding of the client business allows you to hold strategic conversations confidently with senior clients and make insightful recommendations, without the support of a Strategist.
You anticipate long term challenges and opportunities for your client business, and develop strategies to manage these working together with your BL as needed.
helping to merchandise fresh thinking from across agency.
both for BAU projects as well as for organic growth.
You play a central role in new business pitch teams, working together with BLs and Senior Management, and have success in converting new clients.
Creative
You are a creative ally to the most senior creative leads on the business.
You help to create a shared vision for the ambition for the creative work, and you use your creative judgement to make the work better.
Your creative instincts and track record in delivering inspiring creative work are excellent, and your experience allows you to make decisions about what work is right for the brief and the long term benefit of the client, as well as for the agency.
You use strategic understanding, research, cultural insight, industry and business knowledge to underpin your creative reasoning.
You create an environment for the best work to thrive and grow and to open up new creative possibilities.
You are comfortable navigating and defending creative feedback from senior client stakeholders in the absence of the Creative Lead.
You partner with media and other agencies to provide an impactful integrated strategic and creative solution for our clients, whilst defending the creative leadership role.
You help identify new spaces for creativity within the client’s business.
You bring all of you to work, your passions, your hobbies, creative pursuits and side hustles.
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