Senior CRM Coordinator

1 week ago


London, United Kingdom HOVER SENIOR LIVING COMMUNITY Full time

If you love beauty, you’re in the right place.
As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.
Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.
We are currently recruiting for a CRM Co-ordinator (FTC 9-12 months)
With an industry leading loyalty programme and a constant drive to deliver a compelling personalised customer experience, we are looking for a CRM & Loyalty Coordinator (FTC) to fill an important role within our CRM & Loyalty team. You will be responsible for supporting the flawless execution of Space NK’s CRM strategy in order to improve customer frequency & retention to deliver stronger LTV.
We have a wealth of rich data from which we can derive game-changing insights to deliver personalised customer communications across the full customer lifecycle. You will be responsible for taking insights and turning them into meaningful actions that delight our customers whilst driving value for Space NK and our brands.
You will love coming up with new ideas to drive our customer retention goals and have the ability to present these back with confidence to both internal and external stakeholders, including our brands. You will be highly experienced in CRM campaign implementation end to end from setup through to measurement and optimisation. You will also be able to work to tight deadlines and have the ability to manage multiple projects simultaneously.
CRM Campaign Management

Support the implementation of Space NK’s CRM strategy, ensuring this is in line with overall brand and programme strategy
Support the improvement of key business metrics such as loyalty programme sign-up rate, 2nd purchase rate and YoY Retention Rate
End to end use of our CRM platform (Optimove) to create customer segments, build CRM campaign flows including set up of A/B tests and produce post campaign reports. Please note that all CRM campaign implementation is managed internally at Space NK and we do not lean on agency external resource.
Managing the testing and optimisation roadmap for BAU CRM campaigns
Optimise CRM campaign ROI, looking for efficiencies at every opportunity
Work with the wider business (creative, marketing, buying & merchandising) to set up online and offline CRM campaigns that are in line with identified areas of opportunity within the customer database
Turn brand insights into impactful campaigns that will drive growth for our business and our brands
Work closely with the Customer Insights team to present data-driven campaign action plans to our brand partners
Take a lead role in implementing the data-driven activation plans that are drawn up as part of our Data Sharing Programme for Brands.
Appraise creative & design work constructively to produce effective communications that optimise revenue generation & customer satisfaction
Coordinate external vendors to create campaign assets
Report & distribute results on CRM campaign performance & share learnings and next steps.
Management and development of the CRM Assistant
Work with store and training teams to support and elevate the loyalty programme in-store
Work with the Product and Online Content team to improve customer journeys and engagement with the loyalty programme, across the website and in our email communication
Setup of loyalty promotions, working with the loyalty platform providers (Givex) to establish solutions that meet the business needs
3 years+ relevant CRM and/or marketing experience
~ Mandatory: hands-on experience of CRM campaign build / implementation including customer
~ Previous experience in implementing CRM campaigns at each stage of the customer lifecycle
~ Experience managing external stakeholders (e.g. agency partners, brands)
~ o customer databases and permissions, including GDPR
o response-driven design, copy and creative
o on-brand marketing communications
If you want to find out more about us, what it is like to work for us, all about our benefits, and our pledges on Diversity, Inclusion and Belonging, please visit our website.
We will use the information you provide to us with your job application to help us process your application for the specific job you have applied for. All applications made via the website, through a third-party website or in-store will be kept on file for a period of 12 months.



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