CRM Coordinator

4 weeks ago

London, United Kingdom Kurt Geiger Full time

We Are One

At Kurt Geiger we celebrate individuality, believing our differences make us more powerful as a collective. 

Diversity, equality and inclusion are at the core of who we are and we strive to reflect this in every corner of our company culture, starting with the promotion of equal opportunities.

We are committed to creating an inclusive workplace where everyone is granted the opportunity to thrive as their authentic self.

 

Kurt Geiger Digital


Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service.

Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future.

We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands.

We have invested over £12m over the last few years, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.

 

The Role

We are seeking a customer-centric CRM Coordinator to join our dynamic team. Working together with the Paid Marketing team, our key focus is to leverage customer insight and channel performance to personalise and optimise the UX, all to drive a lift in LTV. The CRM Coordinator will be responsible for executing and optimising our international email, SMS and app campaigns. Reporting into the CRM Manager, this role requires a strategic thinker with a strong understanding of CRM best practices and a passion for data-driven insight to drive engagement and loyalty.

Responsibilities

  • Responsible for the end-to-end delivery of outbound CRM campaigns for Kurt Geiger International sites (Kurt Geiger USA & Kurt Geiger Global)
  • Co-ordinate the planning process of the trade email, push notification and SMS schedule with internal stakeholders
  • Utilize CRM tools and analytics platforms to track campaign performance and trends across markets - presenting back to management and the wider team
  • Leverage performance insight, consumer data and competitor knowledge to drive effective and efficient campaigns
  • Optimise and maintain customer segmentation strategies, to ensure end-to-end personalisation and relevant marketing communications
  • Develop knowledge of all functionalities within our ESP to support with the delivery of the overall CRM Strategy
  • Stay up to date with the latest trends and innovations in CRM, including compliance to new regulations.

Requirements

Person

  • Experience in a CRM, email marketing, or digital marketing role, preferably within the retail or fashion industry.
  • Detail-oriented with a strong focus on accuracy and quality.
  • Strong understanding of CRM principles and the ability to articulate performance.  
  • Proficiency in data analysis and reporting tools (e.g., Google Analytics, Excel).
  • Ability to build strong working relationships and collaborate confidently.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Prior experience with Emarsys is advantageous but not essential.
  • Experience with app marketing and push notifications is a plus.

Benefits


  • Hybrid working patterns combining office and working from home
  • Free 24 hour virtual GP access
  • Summer hours - 3pm Friday Finish
  • Payday half days throughout the year
  • Extra days off at Christmas
  • Enviable discounted products
  • Harrods discount
  • Sample sales
  • Gym discounts
  • Enhanced pension scheme including life assurance

If you’re successful, you will work for a business which recognises that amazing people are the key to driving our business forward and fulfil our vision of being the world’s leading multi-channel retailer of luxury branded shoes and accessories. We are a fast-paced business where no two days are the same, so you will need to be adaptable; but we will reward your hard-work, commitment and loyalty with a fantastic benefits package and very real opportunities for progression.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism

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