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Strategy and Effectiveness Manager

2 months ago

Cumbernauld North Lanarkshire, United Kingdom A.G. BARR Group Full time

Job Title: Field Sales Strategy & Effectiveness Manager

Location: Cumbernauld or Bolton

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter 

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us

What we’re looking for…

The Field Sales Strategy & Effectiveness Manager plays a pivotal role in shaping and delivering our National Field Sales strategies; influencing the delivery of our core business objectives:

- Market Share growth within Symbol & Independent stores

- Enhancing Visibility & Availability within Multiple stores

- Growing distribution, visibility & availability within Out Of Home and Wholesale customers

The role holder will be tasked with developing the medium to long term objectives of the sales team to ensure we are reacting to market opportunities and learning from the team's current performance, to continue to win in this challenging market.

The role holder will be familiar with business operations and be responsible for the effectiveness of our systems and the tools the team uses in trade.

Your responsibilities will include...

As a Field Sales Strategy & Effectiveness Manager your responsibilities will include;

  • Work with the sales leadership team to develop and implement the medium to long term field sales strategy. This strategy should ensure our business objectives are delivered.
  • Regularly review the effectiveness of the operation, identifying, proposing and implementing process simplification and efficiencies.
  • Identify risks and opportunities which may impact the teams ability to deliver against their objectives and develop strategies to mitigate these risks
  • Ensure core sales systems operate effectively and remain legally complaint at all times
  • Participate in strategy review, implementations and system upgrades in a structured and effective manner
  • Work collaboratively with sales, shopper marketing, brand and activation teams to ensure our field sales teams have the necessary tools to be effective in influencing our customers.
  • Own the direct marketing communication plan across our customer base building maximum influence through engaging and effective communications
  • Lead and develop a team of 2 Systems Executives and 2 Engagement Executives to ensure both systems and activation outputs deliver the business priorities.

What you’ll bring...

The successful candidate will have;

  • Experience in sales strategy planning
  • Strong analytical skills with the ability to translate data into actionable insights
  • Ability to understand the processes that drive and maintain data collection
  • Significant project management experience
  • Excellent verbal and written communication skills, confident in presenting both virtually and in person with an ability influence at all levels
  • Strong people management experience
  • High level of technical capability across G-Suite and Microsoft products

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

  • Up to 33 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review 
  • Ongoing professional development

And much more 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for Apply now

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is Friday 5th July 

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now

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