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CRM Project Executive

4 months ago

London, United Kingdom ASOS Full time

We're ASOS, the online retailer for fashion lovers all around the world.
At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. The CRM Team forms part of the Customer Growth department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.
Always thinking data-first, the CRM Manager will help to develop and deliver the customer-centric strategy across our owned marketing channels. They will do so by leveraging CRM insights, technologies and best practice. They will work closely with many teams including Audience, Customer Marketing, Trade, AMG, Insights and of course their own team CRM.
The CRM Manager will manage a small team so will require the ability to delegate and prioritise team workload, communicate plans and how decisions are made. A pivotal element of the role is supporting the marketing side of the CRM team with best practise, troubleshooting and automated approach to deliver communications. They will report to the Head of Customer Marketing and Growth.
Oversee and support the management of the day-to-day production of multi-channel comms. This includes scoping the initial requirements and briefing the creative and content teams, through to data mining, audience building, deployment of the comms and the granular reporting which is shared with all activity stakeholders
Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the BAU strategy
Analyse past priority campaigns and key trading moments to understand the CRM performance of these activities and based on this, clearly define how you will build on the results for the next iteration
Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives are met and deadlines are adhered to
Manage, support and inspire the CRM Executives, building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge
Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Experienced and proficient in handling data across multiple platforms, building segmentations and utilising complex dynamic conditions
An analytical, proactive and flexible approach
Experience of working with and managing senior stakeholders
Managed large projects from conception through to delivery
Line management experience
Strong attention to detail, quality and accuracy imperative
Previous use of data querying software or languages
Working knowledge of other marketing channels
Keen interest in marketing, fashion and e-retail
Employee discount (hello ASOS discount)
~ ASOS Develops (personal development opportunities across the business)
~ 25 days paid annual leave + an extra celebration day for a special moment
~ Discretionary bonus scheme
~ Private medical care scheme
~ Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

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