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Senior Strategist, Branded Content
4 months ago
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SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. Developing powerful ideas that set the direction for our clients’ brands and provide the vision for our creative TTL and BTL solutions. An integrated role but with a digital first approach, you will propose campaign plans for a range of European markets and sectors from FMCG to Finance, to emerging Tech. Experience of, and a strong interest in, branding and creative campaigns in the FMCG space is necessary; B2B communications experience is a bonus.
Collaborating closely with the Creative Director and wider Design and Client Service teams on all client briefs, you will use your strong storytelling skills and endless curiosity to uncover unique insights and propose powerful propositions for campaigns and comms.
Solving client brand challenges, from brand identity, journey and portfolio mapping to NPD launches and BTL solutions
Leading in the strategic development of campaign, content and BTL marketing comms responses for clients in the FMCG, Finance and Tech space
Lead on the response to the brief, creating client presentations and analysis documents
Work alongside creative teams and copywriters to execute concepts on brief
Collaborating with other SGK offices (Germany, Paris, USA, Japan, Australia) to bring local market insights to the fore
We’re on the hunt for an experienced, confident, and driven Senior Digital/Creative Strategist (or Strategist ready for a step up) with 5+ years in an integrated or digital agency role, who is ready for an opportunity to excel in making this role their own.
A love for brands, creative ideas and integrated communications across all channels, including digital, in store and new technologies
Experience leading clients strategically in the FMCG, Finance and B2B sectors
Strong agency experience; working on integrated, brand and digital strategies, executing omni-channel campaigns
Brand and comms planning experience
Effective time management and project management of strategy deliverables
Team player and collaborative approach, taking creatives and clients on the journey with you
An appreciation of analytics and the ability to discover insights from data analysis
Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
