Senior Brand Manager

2 weeks ago

Blackburn Lancashire, United Kingdom Pets Choice Ltd Full time

This is a fantastic opportunity for a pet loving Senior Brand Manager to join an exciting FMCG and Animal Health business. The Senior Brand Manager will be responsible for developing, implementing, and executing strategic brand plans as well as providing leadership and support to a direct report.

We are looking for a creative, strategic, and commercial thinker who has hands on experience in delivering best in class brand campaigns, long term innovation and has a proven track record of improving brand performance and profitability.

With ambitious company growth plans this is a genuinely exciting time to join, as you will have the autonomy to shape the future development of your brands, your categories and provide leadership to your direct reports, supporting them to maximise their potential and the performance their brands.

Core Responsibilities of the role:

  • Responsible for the overall strategic development of the brand plans for their total branded portfolio and works collaboratively to support their brand managers to execute the agreed plans.
  • Responsible for the development and execution of brand plans for their own allocated brands/categories.
  • Identify new opportunities including the creation of new brands/categories to further accelerate business and category growth.
  • Overall leadership of a long-term innovation road map and ongoing prioritisation and assessment of resources vs ROI.
  • Creation and delivery of insight led innovation and product change projects from concept to on-shelf, including setting the commercial targets.
  • Lead in house teams and external agencies in the creation and delivery of the agreed marketing plans, ensuring brand and business objectives are met.
  • Has a clear understanding of the profit driving factors within their portfolio and demonstrates a positive influence on the day to day commercial performance of their branded portfolio, ensuring activations are focused on supporting turnover, volume, and profitability and brand share targets.
  • Brief insight agencies and implementing consumer and shopper insight projects, working closely with category to ensure we have best in class insight and data.
  • Creation of an integrated marketing plan that is tailored by brand, channel, media and audience (internal, trade, shopper, consumer).
  • Lead the evaluation of all marketing activity for their branded portfolio, assessing the ROI of key campaigns and adjusts future plans and investment in line with recommendations.
  • Oversee the price and promotional setting, portfolio management.
  • Responsible for brand days and retailer presentations for the agreed brand/categories.
  • Be the sales “champion” within the marketing team for your specified sales channel ensuring the customer voice is heard and plans are tailored to accommodate and maximise commercial opportunities.
  • Support in the briefing and execution of PR related activity for trade and consumer.
  • Support the delivery of the events calendar including the delivery of exhibitions, consumer shows and events in UK and International.
  • Responsible for the total brand marketing budget for their specific areas of responsibility and for setting future year spend.
  • Responsible for the ongoing development of their direct reports, including setting objectives, performance management, development support and recruitment when required.

Knowledge, Competence, Experience and Qualifications Required:

Essential

  • Degree in marketing, CIM Marketing Qualification or similar.
  • Experience of working within a FMCG business is essential.
  • Brand Management experience across the full marketing mix including shopper, brand campaigns and insight led projects
  • At least 5 years already operating at brand manager level with autonomy.
  • Hands on product and innovation development and execution., including the setting and management of commercials.
  • People management experience
  • Experience of dealing with a mix of retail channels, including presenting to the key Grocers.
  • Commercial savvy, with strong analytics skills and result oriented.
  • Excellent organisation skills and can manage multiple projects simultaneously.
  • Problem solver with a positive and can-do attitude, and welcomes change and working in a fast-paced and time pressured environment.
  • A pet lover.

Desirable:

  • Experience in P&L brand management.

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