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Product Manager Web and Content

4 months ago

London, United Kingdom in Canada Full time

The Senior Product Manager will be accountable for the development, management, and implementation of disease plans and associated omnichannel campaigns to meet commercial therapy area targets and support corporate and franchise goals and objectives.
Work collaboratively with the cross-functional Franchise team to deliver initiatives, including leading development of and delivery of Franchise meeting sessions, campaigns and projects
Lead development of tactical disease plans with the cross functional team, prioritizing tactics aligned with growth opportunities within the Franchise, to improve patient outcomes and bring value to customers
Lead implementation and track progress of omnichannel campaigns and activities in line with the disease plan
Embed omnichannel excellence into campaign design and content creation using customer behaviour and experience inights to develop patient centred solutions.
Lead creation of digital content, following best practice design principles to maximise customer engagement and improve the customer experience.
Create and maintain impactful promotional and non-promotional content in line with all relevant regulations including the ABPI code.
Lead development of therapy area congress and events strategy to ensure high level customer engagement is achieved.
Manage budget associated with specific activities as per disease plans and in collaboration with commercial leadership
Manage external agencies to ensure high quality, compliant deliverables within budget
Present franchise performance at relevant local meetings
Ensure the highest standards of quality and compliance are maintained according to the ABPI and IPHA codes, SOPs and work practices
5+ years proven experience in Pharmaceutical product management and omnichannel campaign design and implementation
~ email, web, social media, salesforce cloud and virtualevents
~ Understanding of the disease planning process
~ Excellent interpersonal skills with a track record of effectiveness as a cross-functional team player and project leader who gets results
~ Requires individuals with excellent project management, organisation skills, good attention to detail, and a strong sense of responsibility
~ Strong IT skills with good knowledge of Microsoft Office products, specifically Excel, PowerPoint, Word
~ Excellent written and verbal communication skills, fluency in English both written and oral mandatory
~ Bachelors degree or equivalent experience in a relevant discipline such as life sciences, business, english, psychology or marketing

Lean start-up / “Minimal Viable Product” (MVP) / agile mindset
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.