Digital Account Director 12 month FTC
2 weeks ago
Digital Account Director 12 month FTC - Promotional Agency | £60k
The Agency
Our client is an innovative creative agency which unites technology, marketing and sourcing to drive transformational change for the world’s leading brands. An inclusive and supportive culture where everyone has a voice and can achieve great things
The Role
The agency's remit is incredibly varied and is focused on the Digital & Games output across the client's marketing team. As an extension of their Marketing Team, the agency works in an integrated fashion with partner agencies to lead all Digital & Games activities including digital, partnerships and sales promotions. As the lead agency for Digital app sales promos, it takes great pride in delivering engaging and impactful campaigns time after time.
As Account Director for the Digital & Games UK & ROI team you will be integral to delivering best in class campaigns. You will be responsible for driving forward key events in the UK & ROI calendar, from strategic development (be able to lead and construct a good sell in deck with the strategist where relevant) and understanding business challenges, to translating them into opportunities, looking at how digital and games plays a role in achieving goals and connecting the client's brand with relevant audiences.
Leading the team to deliver day to day is a key part of the role and you will be comfortable doing this in a key position from the front with the support of the Business Director.
This will involve mentoring and developing a team helping them to grow and progress, whilst delivering projects together and planning ahead to set everyone up for success.
By understanding the client business, you will also be expected to develop with your senior team proactive solutions to share with the client, creating new business opportunities and creative opportunities for the agency.
This role is responsible for leading Digital and Games Promotions that range from on pack into digital (in-app) and some tactical promotions such as prize draws etc that all work to build the activity planned on the annual calendar.
This includes management of: stakeholder sell in, mechanic development, partner and prize pool management, legal processes (from facilitating approvals on creative work, to helping develop the promotional Terms & Conditions), developing all the promotional elements and supporting the all agency group as lead agency, as well as delivering the app game play and winners comms specifically within the UK market.
About You
You’ll currently be a strong experienced Account Director in an integrated / digital / promotional agency environment with a passion for FMCG and retail sectors. You’ll have a desire to achieve growth and will be working currently as part of a senior team. Be calm under pressure and have excellent upwards and downwards management skills along with communication and organisational skills day to day internally and externally.
- You thrive on taking ownership of your projects and delivering best-in-class executions with your teams support
- Can confidently write presentations that sell in our work to the client complimenting the strategy where relevant
- Able to work collaboratively as part of a team
- Strong client management skills
- Experience of delivering digital campaigns
- Good business and financial acumen
- Experience of working with a creative department
- Appreciation of great creative work and the ability to judge accordingly
- Experience of working with promotional partners and suppliers
- Strong IT skills (MS Outlook, Word, PowerPoint, Excel)
- Excellent presentation skills (writing and delivering)
- Knowledge of FMCG / retail market
- Marketing qualifications (e.g. ISP, IDM, CIM, IPM) desirable
- Educated to degree level (or equivalent)
This is a maternity cover contract for 12 months. If you are available within 1 month and have account handling or project management agency-side experience with in-app promotions/competitions knowledge, apply today
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