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Lead Fan Engagement Analyst

4 months ago

London, United Kingdom Forsyth Barnes Full time

Lead Fan Engagement Analyst

Our client exists to transform the way people operate and interact with public venues and places through technology. Within this they aspire to:

  • Be leaders in the strategy, design, integration, and management of the Smart Technology Ecosystem within a public venue or place.
  • Provide convenient and effective Next Generation Platforms to support venue operations and commercialization.
  • Deliver highly valuable and Unique Insights on operations and patron behaviour.
  • Be the experienced, reliable and Trusted Technology Partner for the market.
  • They have proudly supported more than 1000 clients globally, across four key regions (APAC, USA, UK and EMEA) and are focused on continuing our aggressive expansion through our end-to-end offering.

The Role:

Subject Matter Expert on fan engagement and the implementation of digital strategies to both grow customer bases and maximise commercial opportunities. Leading the customer-facing business analysis, solution scoping and project road-mapping in sales activities and initial customer engagements. Providing subject matter guidance and direction to established delivery teams working with fan data.

Responsibilities:

  • Building and delivering presentations to prospective customers to demonstrate data activations (insights, campaigns, automations etc) based on unified data platforms
  • Collating business requirements and crafting a solution to meet the needs
  • Writing and inputting to proposals and RFP responses
  • Liaising with Delivery team to ensure smooth handover from sales to delivery
  • Leading the business outcomes from Pilot or other initial customer engagements (generally 4 to 12 weeks)
  • Ensuring the work is mapping correctly to the customer's business requirements
  • Hands-on data activation e.g. designing dashboards, specifying insights to be measured and output, assisting customer with marketing campaigns, specifying integrations to external systems eg SSO, CRM
  • Project Delivery
  • When requested, provide Subject Matter Expertise to delivery teams engaged on long-term data platforms supporting fan engagement
  • Customer Relationship
  • Lead business/outcomes-led communication with the customer
  • Build collaborative, positive relationship with the customer
  • Identify opportunities for developing and growing the relationship with the customer

Required Experience:

  • A minimum of 3-5 years of experience in a consulting role, specifically with a focus on data strategy.
  • Strong background in account management with a consultative approach.
  • Strong communicator.
  • Proven expertise in project management, tailored to client-specific needs.
  • Skilled in business analysis, requirements gathering, and solution design.
  • Ability to independently drive business growth and client success as a dynamic and proactive professional.
  • A hybrid working model, involving home-based work, customer visits and meetings in offices (e.g. London).
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