Programmatic, Biddable, Paid Media

4 weeks ago

London, Greater London, United Kingdom tandpgroup Full time

Programmatic, Biddable, Paid Media & SEO

Job Title: Performance Activation Manager

Location: London, Manchester or Athens

Reporting to: Performance Activation Director

Who Are We?

T&P m is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The &Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally.

The Role

As the agency expands its digital activation offering, the Performance Activation Manager will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across all major platforms in channels including Paid Social, Programmatic, Paid Search and Retail Media.

This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies. The Performance Activation Manager will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members. They will be a driving force in building a high-performing AI-driven activation team that consistently delivers exceptional results.

Leading a team of Performance Activation Executives, the Performance Activation Manager will oversee workload management and provide guidance and upskilling opportunities to their team members. They will empower their team to effectively execute client strategies and deliver exceptional results.

If you enjoy in-platform activation, are highly meticulous with process and interested in adopting more AI to our campaign activation - please put your name forward for the Performance Activation Manager position.

Key Responsibilities

(BRIEFING STAGE):

  • Responsible for supporting the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels.

(EXECUTION):

  • Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy.
  • Responsible for implementing the best-in-class cross-channel Digital execution process across your team and client portfolio.

(OPTIMISATION):

  • Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives.
  • Responsible for actively showing a Performance Mindset culture in putting forward optimisation recommendations with the goal of surpassing our client's business objectives.

(REPORTING):

  • Responsible for data, insights and learnings to all post campaign analysis and reports are delivered to the highest quality.

(TECH/INNOVATION):

  • Responsible for implementing different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each.

(DEVELOPMENT):

  • Responsible for the management of workload across the team of Performance Activation Executives, ensuring tasks are completed to a high level and in a timely manner.

(FINANCE):

  • Responsible for financial accuracy through the planning & buying process with on time delivery.

Skills and Experience

(EXPERIENCE):

  • Strong experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media.

(CLIENT SERVICING):

  • Experience of client servicing.

(LINE MANAGEMENT):

  • Experience in supporting workload management of team members.

T&P m embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

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