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Programmatic, Account Manager
1 month ago
Position at GroupM Nexus
If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [email protected]
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don't meet all the requirements, that's okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn't quite
Job Purpose
Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You'll ensure ongoing and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
What we need from you
Campaign Management
- Build effective media plans to organize campaign actions and goals
- Deliver in depth analysis post campaign to understand performance beyond top line metrics
- Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
- Collaborate with other departments to get the most out of campaigns
- Have a deep knowledge of the industry and always consider how this can be brought to the day to day
Client Management
- Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns
- Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director
Media Skills
- Have an in-depth knowledge of display, and working knowledge of other biddable platforms
- Develop experience in all search and biddable media practices – this includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon and Criteo.
People Management
- Leverage other people's skill set to deliver results in clients' campaigns
- Contribute to the upkeep of display best practice, and contribute to documentation of this
A little bit about you…
Required
- Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon's Programmatic platform is necessary
- Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
- Full Amazon accreditation
- High attention to detail with an understanding of optimization levers across biddable platforms
Desired
- Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions
- Line management experience
- Experience with Google Analytics, DCM/DS3 and DSP platforms, e.g. DBM, Tube Mogul, AppNexus
- Involvement with running campaigns across multiple countries / languages
(Please note this is a UK based role and requires individuals to have the right to work in this location)
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
