Product Lead
2 days ago
We’re looking for an energetic and experienced Digital Product Owner to lead a new squad and driving performance across our website.
As part of our ongoing digital evolution, this role is pivotal in improving SEO ranking, click through and conversion rates, and overall digital acquisition performance within a dynamic, matrix structure.
As a Digital Product Owner, you’ll take ownership of the squad roadmap, focusing on insight-led optimisation of our marketing pages and driving SEO enhancements, while being accountable for commercial KPIs.
You’ll work closely with product design, engineering, and marketing to boost traffic generation and click-through rates. Your ability to align stakeholders and champion agile practices will ensure we deliver impactful, user-focused solutions.
This is a hybrid role, working 2 days a week from our iconic Bradley Stoke office and 3 days at home.
As a Digital Product Owner at RAC, you’ll get benefits that go the extra mile
Earnings That Motivate - enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
Tools to Drive Your Future - get started with free RAC Complete breakdown cover from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
Time Off That Matters - enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
Financial Security & Perks - pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.
Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.
Own planning and delivery of the squad roadmap with a focus on landing page optimization and SEO improvements.
Take full accountability for KPIs including Click-through rate and performance against Google Core Web Vitals
Collaborate closely with marketing teams to drive traffic generation and optimise click-through rates.
Ensure sprint efficiency through robust agile practices and stakeholder alignment.
Work closely with design, engineering, and regulatory teams to ensure we build the right things in the right way.
Stay ahead of SEO trends and competitor activity, ensuring our websites meet accessibility guidelines and best practice.
Proven experience as a Product Owner or Digital Product Manager in a fast-paced, digital environment.
Proficiency in agile frameworks (Scrum, Kanban) and writing clear user stories.
Strong understanding of SEO principles, technical factors impacting performance, and experience using SEO tools.
Ability to combine data, user testing, and research to inform decisions.
Good understanding of UX/UI principles and ability to collaborate with designers.
Commercial acumen and a proactive mindset
At the RAC, individuality fuels innovation and you’re invited to bring your full self to it.
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