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Insights Manager
3 months ago
WHY GREENCORE?
We are a leading manufacturer of convenience food in the UK and our purpose is to make everyday taste better.
We supply all the major supermarkets in the UK. We also supply convenience and travel retail outlets, discounters, coffee shops, foodservice, and other retailers. We work hard to ensure that Greencore is a great place to work, and our people truly are at the core. We’re committed to ensuring all our colleagues have development plans and strive to provide inspiring leadership – in fact, in the past year we’ve seen an 11% increase in the number of colleagues who would recommend Greencore as a place to work.
Address ad-hoc research requests from stakeholders by identifying project objectives and designing and managing research using appropriate methodologies
Leverage external data sources, continuous insight initiatives and ad-hoc projects to understand consumer sentiment, attitudes and behaviour and potential strategic implications for Greencore.
Liaise with partner agencies (including our established consumer community) to co-ordinate all aspects of consumer research, including scoping, briefing, reviewing proposals, project managing fieldwork and de-briefing to the wider business and customers as appropriate.
Actively engage with new agencies to ensure Greencore remains at the forefront of new and emerging consumer behaviours and research methodologies.
Own reporting of latest insight and consumer data to the wider business, through the delivery and development of the monthly Greencore Consumer Spotlight report, and support Insight Controller on ‘Strategic Insight Reviews’
Manage the internal library (‘Insight Hub’) and associated training programme as required to ensure our insights and self-serve resources are easy to access.
This role will involve travel for internal meetings and visits to customers and agency partners and therefore you must have a full UK driving licence and access to your own vehicle.
You will be skilled at seeking out, collating, analysing, connecting and interpreting consumer and shopper data from various sources to generate actionable insights. A demonstrable background in successfully managing research projects is essential.
