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Marketing Coordinator
2 months ago
Job Description
The role of the Marketing Coordinator is support in the marketing elements of the GTM process including but not limited to creation of some of the sell in tools, coordinating of assets to various regions/BU’s and supporting the execution of in season campaigns with various regions. This role will involve working on trade marketing aspects with direct markets and distributor partners.
Responsibilities
Sell in tools
- Coordinate the creation of aworkbook pulling together the internal team and the agency. Manage all updates as required.
- In conjunction with the brand team prepare the showroom guidelines for local implementation.
- Deliver all required material to the team for the launch communication.
General Marketing
- Assist in the briefing process for seasonal tools by pulling together the various components needed for each project including sell in data, products, and regional and functional needs.
- Manage the centralised marketing calendar to ensure it is current and accurate at all times.
- Consolidate all seasonal brand highlights documents for specific initiatives and as required by licences.
- Manage the regional POP forecasting process and place orders as required.
- Distributors
- Consolidate all distributor marketing plans and identify local needs.
- Be the point of contact to deliver all creative assets for the distributor regions and ensure they are aligned to the key stories.
- Coordinate the signoff of localised implementation of campaign assets with distributor partners.
- Create Distributor specific monthly highlights.
- Pull together a campaign analysis report for distributor markets.
- Ensure distributor marketing projects are reviewed and implemented in line with brand guidelines.
- Share best practices from direct markets on a regular basis with the distributor partners.
Knowledge and Experience
To apply you must have/be:
- A marketing degree
- Knowledge of retail and trade marketing practices.
- Experience in implementing marketing projects; from planning to execution.
- Experience in customer facing environments from a B2B point of view.
- A highly collaborative and communicative person and willing to work across different teams and regions but also individually and in a fast-paced environment.
- Experience in managing projects with suppliers.
- Able to comprehend financial data business analysis and budgets.
- Able to analyse campaigns and create reports.
- Able to manage multiple projects simultaneously and prioritise tasks as necessary.
- Able to work on the full Microsoft office suite especially Excel, Word, PowerPoint and Outlook.
- Willing and able to travel across UK and EMEA if necessary.
Please note that this role is 4 days working in our Milton Keynes office and 1 day working from home.