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Executive Management
4 months ago
Interior Goods Direct is an established market leading ecommerce business. We are proud to have become the No#2 for online made to measure window coverings in the UK, while we have high ambitions for further growth.
Please take a look at our website
We have specialist internal marketing, graphics and web development teams, while we work directly with Google and other paid advertising platforms, coupled with a leading Leeds based digital agency.
We are currently recruiting for a Paid Search Executive to join our team in a hybrid working role based at our offices in Grange Moor (just a few miles out of both Wakefield and Huddersfield).
You will manage and grow performance activities in PPC (Google Search, Google Performance Max, Microsoft Search, Microsoft Shopping). The right candidate will be comfortable communicating ideas and change, creating/ building regular insight reports and presenting at weekly meetings.
Ensure paid search strategy and management is aligned to the company objectives including but not limited to market share growth, along with budget sales reserve and PPC spend ratios.
# Managing campaigns and optimising bid strategies across multiple Search and Shopping platforms, including AdWords and Microsoft Ads. Suitable frequency of SQRs across multiple campaigns, including management and implementation of negative keywords and ensuring campaign structure is designed to optimise relevancy and performance, including avoiding wasted spend.
# Ensuring campaigns are aligned across multiple channels and platforms avoiding wasted spend and/or crossover.
# Developing and maintaining extensive PPC and Ecom reporting to aid the business data driven decision making
Minimum 2 years PPC experience at either an agency or in-house role.
# The right candidate must demonstrate a keen interest in ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other.
# Experience updating ad copy along with deployment of numerous bid and budget changes on a regular basis.
# Proven ‘hands-on’ experience managing multiple paid Search and Shopping campaigns across both AdWords and Microsoft.
# Proficient with Microsoft office especially Excel (Google Sheets included).
# Experience in managing and overseeing Paid Social campaigns such as META, Pinterest, YouTube & TikTok
