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LG Channels Programming Manager/Business Development Manager/Senior Manager Acquisitions LG Channels/LG Channels Partner Marketing Manager
2 months ago
LG Electronics Europe Headquarter]
- 1)LG Channels Programming Manager
Programming / Editorial Strategy
- Collaborate with content providers to understand programming priorities and timelines in order to influence promotion and placement that drives increased engagement on LG Channels
- Support the onboarding of new content partners, liaising with tech partners through the process of QA, ingestion, ad placement, launch and ongoing performance monitoring
- Drive communication, education, data management, performance and reporting across partners
- Work with content providers and vendors to onboard content
• Candidate will be responsible for contributing to the overall growth of the channel through the lens of content and programming, providing insight and recommendations to the team on how to better program the service to improve engagement. Build process for successful launch of new channels, reposition existing channels, scheduling licensed content, performance reporting
- This role supports strategic KPIs of growing LG video ad inventory through increased streaming in LG Channels. It also works with LG marketing for content initiatives
- Continuously analyze current channel lineup along with competitor lineups to prioritize channel partnerships and promotion, contributing to performance reviews with partners
- Assist with inventory forecasts and models
- Must have strong POV on what content works for LG Channels viewers, helping to guide how we work with content partners, studios, networks etc.
- The Programming Manager will be responsible for understanding what's relevant in pop culture and use that info to recommend programming strategy
- Needs to be a highly communicative and trusted by internal LG counterparts, content providers, 3P tech partners
Bachelor Degree preferred
- English speaking country preferred and at least one other European language
• Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations
• Proficient with Microsoft Excel and PowerPoint
• Experience with digital program scheduling tools
• May be requested to work evenings or weekends for special program live events
(2)Business Development Manager
Investigate different business models to assist LG grow the platform business
• Drive communication, education, data management, performance and reporting across partners
• Attending conferences and events to build relationships with industry partners and staying up to date with new trends / developments within the industry
• Working with the Partner Engagement Team to optimize the commercial relationships with CP’s
A Bachelor Degree preferred
- English speaking country preferred with at least one other European language
• Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations
• Proficient with Microsoft Excel and PowerPoint
• May be requested to work evenings or weekends for special program live events
• 3)Senior Manager Acquisitions LG Channels
Work with Director Content & Services to negotiate commercial terms for 3rd Party FAST channels, FAST rights and AVOD rights for the LG Channels platform and the O&O FAST channels
• Work Finance and Director of Content & Services on the yrarly acquisitions plan and acquisitions strategy
• Investigate different business models to assist LG grow the platform business
• Attend markets and conferences to build relationships with content distributors.
Work with Legal on the negotiation of the commercial agreements
Large network of contacts within the industry
• Strong knowledge of the TV / FAST landscape and the structure of content licensing deals.
• Assist with budget setting and acquisitions strategy
Able to use data to inform programming / buying and financial decisions
A Bachelor Degree preferred
- English speaking country preferred with at least one other European language
• Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations
• Proficient with Microsoft Excel and PowerPoint
• May be requested to work evenings or weekends for special program live events
• 4)LG Channels Partner Marketing Manager
Marketing / Promotion
• Develop and maintain strong relationships and lines of communication with content partners
• Become the primary marketing and promotion contact for all content partners
• Work with in-house design team on the creation of templates and own brand promotions.
• Monitor and track campaign performance and metrics
• Track and traffic timely delivery of campaign assets
• Liaise with EU marketing teams to communicate service highlights and facilitate local online/social campaigns
• Provide ad hoc campaign reports and presentations for content partners
Bachelor Degree preferred
- English speaking country preferred and at least one other European language
• Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations
• Proficient with Microsoft Excel and PowerPoint
• Experience with digital program scheduling tools
• May be requested to work evenings or weekends for special program live events
