Client Relationship Manager

2 days ago

Plymouth, United Kingdom Smas Worksafe Full time

Client Relationship Manager

Location: Plymouth based / Field work hybrid

Salary: Competitive

Working hours: 37.5 per week, Mon to Fri between 08:30 - 16:30


A little about us

Safety Management Advisory Services is a specialist SHEQ compliance company working with many of the leading UK construction businesses. As a registered member of the Safety Schemes in Procurement (SSIP) Forum we offer two nationally recognised H&S, Environmental, Quality compliance schemes. We are a member of the Citation Group, a private equity owned Group that leverages exceptional people and technology to support the SME marketplace with Compliance and Quality led products.


The role

As a Client Relationship Manager you will be responsible for managing and maximising our client’s ability to achieve the highest supply-chain compliance rates possible, playing a crucial role in developing and executing strategies to drive revenue growth from Client accounts and managing and developing strategic relationships. The key to success is to develop and implement effective sales and marketing strategies to campaign Client supply-chain data; working closely with the sales and marketing teams to identify target data, analyse supplier behaviour and preferences and develop positioning strategies.


You will also oversee the development and execution of marketing campaigns, ensuring they are aligned with the Clients compliance goals and meets the requirements of their own mandate for certification. Collaborating with the customer success team to ensure customer satisfaction, retention, and upselling opportunities are maximised, further contributing to revenue growth.


  • Oversee Client Sales, Client Account Development, Client Direct Marketing, and Compliance Management, while directly managing and supporting the Client Account Manager to ensure successful delivery of these objectives.
  • Ensure our Clients achieve the highest compliance rates possible; by implementing effective outreach strategies to their supply chain with compelling and actionable messaging, driving engagement in attaining and maintaining SSIP certification.
  • Maximising the effectiveness of marketing and advertising investments that support Client compliance
  • Maximise the effectiveness of the distribution of Client marketing materials and other support / resources for Client sites.
  • Ensure Client satisfaction by always achieving the best possible compliance rates. Working closely with Clients to support their own internal goals and communication around this supplier mandate
  • Create a standardised outreach for current and future clients and coordinating its implementation across sales channels, client management, and marketing and communications
  • Develop and communicate growth strategies to the leadership team.
  • Monitor the strategies and processes across the revenue cycle from Client acquisition to engagement to success.
  • Have the skills to unify the processes to offer the Client and supplier the best experience possible, which keeps them coming back.
  • Ensure successful Integration between sales and marketing, as well as any other process that maximises the returns on Client relationships.
  • Ensure the Improvement of client data into successful deals (data-to-deal conversion rate), ensuring this key deliverable is prioritised and achieved.
  • Drive a “lean startup” style environment of constant experimentation and learning



About you:

Client Relationship Management

Strong leadership and client management skills, to support internal and external objectives.

Experience in managing direct marketing and client outreach strategies that align with client goals.


Compliance Management

Deep understanding of compliance processes, particularly SSIP certification.

Ability to collaborate with compliance teams and oversee the implementation of effective strategies within client supply chains.


Marketing and Communication Strategy

Expertise in creating compelling, actionable messaging that drives client engagement.

Proven ability to maximise the impact of marketing and advertising investments to support client compliance goals.

Ability to standardise outreach efforts and coordinate marketing across channels to ensure consistency and effectiveness.


Growth Strategy Development

Proven ability to develop and communicating growth strategies that align with leadership vision.

Strong analytical skills to monitor revenue cycle strategies from client acquisition through to engagement and success.


Process Optimisation and Integration

Experience in process integration for a seamless client experience.


Leadership and Team Collaboration

Strong leadership skills to drive cross-functional collaboration between sales, marketing, client management, and communications teams.

Ability to lead and inspire teams in a "lean startup" environment focused on continuous improvement.


Data-Driven Decision Making

Proficient in using data and analytics to monitor and refine strategies across the client revenue cycle.

Experience in using data insights to enhance client engagement and improve client retention strategies.


Adaptability and Innovation

Adaptability to changing client needs and dynamic markets

Ability to foster a culture of innovation, experimentation, and learning to constantly improve client outcomes.


Values & Behaviours

We are proud of our diverse and inclusive workforce and high-performance culture. Whilst we are all unique, what we have in common is our values. Your behaviours are as important to success in our Company as your skills and competencies.


Here’s a taste of the perks we roll out for our extraordinary team members:


  • 25 Days of Holiday + Bank holidays: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
  • Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
  • Post-Wedding Bliss: Newlyweds, we’ve got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness.
  • Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
  • Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience

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