Customer Data Manager

1 month ago

London Area, United Kingdom Freshminds Full time

A global leader in the design, marketing and distribution of premium lifestyle products is seeking a customer data manager to work within the implementation of their customer data platform and wider data strategy.


You will be responsible for overseeing the design, implementation, and optimization of data solutions to drive best practices across markets and facilitate the successful migration of the customer data platform.


Responsibilities:


  • Partner and collaborate with regional CIX teams in US and EMEA, drive consistent ways of working with the CDP/CRM platform across markets to enable standardisation.
  • Build a relationship with CDP provider, and IT teams to act as a bridge to ensure business and technical understanding of requirements and integrations.
  • Collaborate with technical teams to define and prioritize feature sets that enhance platform functionality and user experience.
  • Work with IT and CDP providers to define data maps and schemas to support business use cases.
  • Understand consumer privacy regulations like GDPR and work with DPO, legal, engineering, and marketing teams to ensure compliance.
  • Ensure quality assurance for new data sets or use cases for marketing campaigns and define the KPIs and metrics required for data quality.
  • Create and communicate platform implementation documentation and customer data best practice guides
  • Ensure testing and optimization plans are in place to drive demonstrable impact on revenue performance goals.
  • Act as a champion for the platform, promoting its value and encouraging adoption across the organization.


Requirements:


  • Proven experience in marketing analytics, data management, or related field, with a strong understanding of marketing principles.
  • Experience with Customer Data Platforms (CDPs) and data management platforms and CDP migration ideally within the retail sector.
  • Proficiency in analytics tools and querying data tables using SQL, Python, Dataiku, Snowflake
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Ability to cultivate a continuous learning environment within the team and analytics community.
  • Knowledge of data governance principles and practices, with experience in ensuring compliance with data regulations.


Details:


  • Start date: September 2024
  • Salary: 80-90k depending on experience.
  • Location: hybrid, 3 days a week in London office.
  • Duration: 12 month FTC.

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