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Product Marketing Manager

2 months ago

City Of Bristol, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

Walker and Sloan are partnered with a leading data SaaS business who are looking for a experienced Product Marketing Manager to join their marketing team. In this role you will drive product marketing campaigns from conception to completion, leading the positioning of the product with compelling value propositions to differentiate from the competition. Ensuring smooth product launches by developing launch plans, defining positioning and messaging, and executing strategic go-to-market activities.


What You'll Be Doing


  • Collaborate with Product, Marketing, and Sales teams to develop comprehensive go-to-market strategies for our products and new features, including product launches, pricing strategies, and sales enablement materials.
  • Ensure consistency and alignment of messaging across all customer touchpoints by working closely with relevant teams.
  • Craft compelling value propositions, positioning statements, and messaging that highlight the unique benefits and features of our products, differentiating them from competitors and resonating with the target audience.
  • Identify opportunities for revenue growth through segmented upsell campaigns targeted at our customer base.
  • Gain deep insights into our target segments and buyer personas by regularly engaging with current and prospective customers, advocating for their needs to shape product marketing strategies.
  • Serve as the market insight expert, partnering with colleagues in Product to influence the direction of products and features.
  • Create copy for sales collateral and presentations, providing the sales team with tools to effectively communicate the value of our products to potential customers (e.g., demo sites, API demos).
  • Produce engaging content for prospects and users at various touchpoints, including blog posts, whitepapers, case studies, and video content.
  • Run email campaigns to support product updates and launches.
  • Use HubSpot to manage onboarding activities for new and existing users.
  • Work closely with product teams to optimize sign-up, onboarding, and activation metrics to support revenue growth.


What You'll Need To Apply


  • Experience as a product marketing manager, in a B2B SaaS or service-based company.
  • Proven track record in creating and implementing go-to-market strategies for software products, including positioning, messaging, and campaign development.
  • Outstanding written, verbal, and presentation skills, with the ability to explain complex topics clearly and succinctly.
  • Strong analytical and data-driven approach to support product development, sales, and marketing efforts.
  • Extensive experience in gathering customer insights and competitive intelligence to shape product development and marketing strategies.
  • Excellent collaboration and partnership abilities with Product, Marketing, Sales, and other business functions.


What You'll Get In Return For Your Talents


  • Basic salary up to £50,000
  • 25 days Annual Leave plus Bank Holidays
  • Additional annual leave days with every year of service
  • Pension matching contributions of up to 10%
  • Private medical insurance
  • Company sick pay
  • Share options scheme
  • Christmas shutdown


What's Next


Hit apply or contact Luke directly