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Area Sales Manager

2 months ago

Guildford, United Kingdom BMS Performance Full time

· Territory field sales role across the South East

· Selling a superb range of tools, ironmongery, and fencing supplies

· Targeting independent builders merchants, DIY, and Garden Centres

· 85% account management position

· Relationship building role – strong account base

· Long-established company and great brand


Area Sales Manager

The Role: As an Area Sales Manager you will be targeting Independent Builders Merchants who are part of buying groups such as the NMBS (40%), Agricultural Merchants (20%), and Independent Garden & DIY businesses (40%) across the Home Counties, London, and Hampshire area. The Area Sales Manager will be responsible for around 100 spending accounts whilst bringing on new customers in the region. The role is fully autonomous and trust is key as you will be effectively running the area like your own business. This role is heavily account management in it’s focus and will suit a relationship led sales person who is great with people and representing a brand.


The Area Sales Manager will have support from the directors, marketing, and other ASM’s in the UK. You will have autonomy on pricing, promotions, and rebates which put commercial decision making firmly in your hands. There is a lot of trust and respect put on the team in this business which is really empowering and ensures you can get on with the job the way in which you want to do it.


Requirements: To be considered for the Area Sales Manager role you must:


· Have a track record selling to Independent Merchants/DIY/Garden Centre sectors

· Be a natural relationship builder

· Have an attention to detail & maintain high presentation standards

· Ideally come from a tools, ironmongery, or fixings background

· Be an effective communicator & negotiator


The Company: Our client have been established for over 150 years and are a well-known brand in their market. They are a family-owned business and treat their staff as an extension to that. They have put investment into this particular division and have put in some impressive numbers through the last couple of years which they want to build on. They are a loyal team and are looking for someone to join the business and push the South East to the next level.


The Package for Area Sales Manager is:


· Basic: £35-40k DOE

· Bonus paid quarterly: £5k-7k per year

· Benefits: 20 days holiday + Bank Holidays, Pension, Company Car (hybrid options), laptop, mobile